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I have a couple questions for the SEOMOZ community - and/or it's leader, Rand, if at all possible 🙂   It is very important for us to have good information. Scenario: Company A:  National established leader in a niche product currently receives 49% of their traffic from branded keywords.  Company A wants to protect and further grow it's gains that have been made in SEO even after it is acquired by Company B. Company B:  Is a much larger company that acquires Company A. 1.  What could happen to Google rankings when company A is bought out and Company B changes the registered owner and whois record?  Could Google see this as a signal that the ownership has changed and then re-evaluate the ranking of Company A's website? 2.  What would most likely happen if company B were to change the branding of Company A's established website?  Company A currently receives about half of it's traffic from branded keywords.  The acquiring company may want to change some of the SEO titles, ALT-Text, H1 tags, etc to also promote itself on the acquired company's site. Thank you all in advance for your help!