Hello guys,
Looking for some help here hope someone will be able to point us to the right direction, we have been scratching our heads for months!
Basically our Google rankings and organic traffic from Google have dropped signficantly in the last 12 months. At one point we ranked as high as page 3 with the term "holiday lettings". Now we are on page 16, and sometimes not found at all... This has been the case for months now. Curiously, Bing and Yahoo have been much more generous to us, we have been and still consistently rank at No. 2 with the same term.
We are in the vacation rental industry - our website is www.alphaholidaylettings.com and most of the sites that rank above us are of much less relevancy, quality and authority. We just could not understand why we would rank so poorly on Google (both US and UK). Organic traffic has also dropped by more than 50% steadily in the last 12 months.
One thing we thought might have affected our site is the quality of content. Most content/listings on our site are user generated, and it is not uncommon for users to copy and paste details from an existing listing that they have on another site. Having said that, the same would apply to our competitors too. In this case, might Panda or Penguin have had any negative effects on our seo? We have been adding unique content to the site in the form of a blog and "Holiday Feature" articles.
Could the actual design/structure/coding of our pages contribute to our poor rankings too?
Any opinions or feedback is much appreciated!
Thanks guys,
Tom