Lessons I Learned from My SEO Manager Position

2/13/2012 During the last three years I have been the search engine optimisation (SEO) manager of a leading Ecommerce agency based in Paris. I had the opportunity to deal with top fashion brands and with a bunch of big pure-players due to my position and SEO knowledge. As you might know, SEO is not an exact science; and sometimes when you drive an SEO strategy, it's not always easy to explain how Google works to a marketing director or to someone else in the board of government.