I have a site for which the primary keyword has multiple abbreviations.
The site is for the computer game "Football Manager", each iteration is often referred to as FM2012, FM12 or Football Manager 2012, the first two can also be used with or without spaces inbetween.
While this is only 3 keywords to target, it means that every key phrase such as "FM2012 Tactics", must also be targeted in 3 ways.
Is there a recommended approach to make sure that all 3 are targeted?
At present I use the full title "Football Manager" in the the title and try to use the shorter abbreviations in the page, I also make sure the title tags always have an alternative e.g
Two specific questions as well as general tips:
-
Does the <abbr>HTML tag help very much?</abbr>
-
Are results likely to differ much for searches for "FM 2012" and "FM2012" i.e. without the space.
