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Thanks for your prompt response EGOL I agree that asking those questions to the people directly involved in the business would yield interesting and valuable results.

However, this project requires that we survey the organization's clients. The clients are directly impacted by the performance of the organization's website, and as such, they will be interested in helping out. As such, I'm curious as to what questions would be most valuable to ask.

The results of the survey need to direct the SEO plan to some degree, so the questions should relate to how the organization can improve their website, mainly from an SEO perspective. Does this make sense?

Further feedback would be much appreciated!

Hello everyone,

I searched through the forums to see if this has come up but it appears that it has not.

I am in the process of developing an SEO plan for a client as part of an educational research project.

As part of general research, we are planning on sending out a survey/questionnaire to all of the client's contacts in order to help us develop the SEO plan. Obviously a big emphasis would be placed on keywords (i.e. what keywords would you use if you were looking for ______) but there are other areas to look at as well.

So, I would greatly appreciate any suggestions regarding the types of questions to ask in a SEO research project like this. What would you ask? What would you be interested in?

If clarification is needed, please let me know.

My bad - you are right that it doesn't display the actual URLs. So I guess the best thing you can do is site:examplesite.com and see what comes up.

I would use Google Webmaster Tools as you can see how many URLs are indexed based on your sitemap. Once you have that, you can compare it to your total list. The same can be done with Bing.

One more thing - I've noticed that Google, SEOMOZ, and Firefox's View Source all show apostrophes, ampersands, and other characters as code not just in the title tag but also throughout the body of the page - so it is a general problem.

I actually removed site caching because it was causing some problems. But yes, I had it on previously.

I'm wondering if the wordpress function - wp_texturize - is doing something funny to the titles...

Fixed some of the other issues with my site (had a bunch of white spaces in my php files) but this is still not working. I inserted your code and it doesn't break anything, but it doesn't work either from what I can tell...

Okay, I found the line:

<title><?php wp_title('«', true, 'right'); ?> <?php bloginfo('name'); ?></title>

And I tried inserting your code multiple ways but now Fetch as Googlebot is saying the site is unreachable. I've reversed but still get same problem...

Strange stuff.

Thanks for looking into this. Approximately where would I place this code?

Well what would be the html entity code for a standard apostrophe. And even if that is solved, the & is still not displaying correctly.

I've searched many forums for the answer but nothing seems to be coming up!

I think so for two reasons:

1. For humans, it is easier to read and to identify keywords

2. For search engines, almost the same as above - easier to identify keywords.

Nothing noticeable today but I've noticed some weird behaviour in the past couple of weeks. I actually contacted Google as one of the site I'm managing totally fell off the map. However, they wrote back saying that everything was normal and when I checked the site again, there it was on the first page. Odd.

Also, I think it is best to use dashes as opposed to underscores. One selfish reason is that I find dashes easier to input as opposed to pressing shift + dash.

I would use Google Webmaster Tools as you can see how many URLs are indexed based on your sitemap. Once you have that, you can compare it to your total list. The same can be done with Bing.

Well what would be the html entity code for a standard apostrophe. And even if that is solved, the & is still not displaying correctly.

I've searched many forums for the answer but nothing seems to be coming up!