Thank you for a great response! Would love to hire out but I cannot hire anyone as I have done that in the past and got nothing. I have friends who have spent thousands and got no improvement as well. This seomoz site was my hope of learning more on my own. You sound like its possible which is a good thing. I am also looking at a Wordpress ecommerce site that has a great call to action, and prodcut focus, hopefully I can move to that without looking cold and unfriendly. I need a blance of charm.
I have taken your advice and can make changes on most things on my own but I have a couple questions if I may ask.
Alt tags- I can do it on photos but in my commerce cart, there is no method I see for adding alt tags to the pictures.
H1- An SEO person told me that the first sentence under the banner is my H1 tag, is that not true? If not, how and where do I add one?
KeyWord Usage- On my crawl report it said I had too many keywords on my front page so I removed them. Now being thrown off google, could that be the reason? should I add them back?
Drop down menu- When I use the word "Apron" in page titles on the drop down menu, does that count as keyword usage?
Thank you vey much for your help.