Hi Raymond,

Keep in mind that you want to optimize a certain page for just one o two keywords. So with that idea, you shouldn't worry about the main keyword.
Im assuming that you're talking about you home page. For specific keywords, is advisable to have separate pages, a sort of landing page focused for that page.

Here some resources:

Begginer's guide - 5th chapter - Kw optimization
A Visual Guide to Keyword Targeting and On-Page SEO - Moz Blog
How to Optimize for Keywords in 2015 - SEW
On-Page Optimization for Keywords - Moz.com Academy

Hope I've helped.
Best luck.
GR.

Hi Amanda,

Those lines tell GoogleBot not to crawl urls that have that text fragments.
For example, wont crawl: domain.com/category/product**?mobile=1**

BUT, that doesnt mean that will not crawl every URL with question marks. For that, the line should be like this:
Disallow: /*?

I do highly recommend you to read this guides:
About /robots.txt - Official site - Robotstxt.org
Robots.txt - Moz
Robots.txt: the ultimate guide - YOAST
The Complete Guide to Robots.txt - PORTENT

Hope it helps.
Best luck.
GR

Hello Sindre,

TL;DR;
I wouldn't worry that much for those links as long as you find them spammy probably google will consider them as spam and don't consider them when ranking your page.
Only if you consider that those links are hurting your rankings use the disavow tool.

Long explanation:
On one hand, Google (though their spokesman) said that the algorithm is pretty good finding and diminishing the strength of spammy links. So, if you talk to someone from Google right now, they might said: leave them, probably the algorithm will consider those as spammy and there will be no harm.

On the other hand, If you are absolutely sure that those links are spammy and malicious... then go ahead and disavow them. Remember that it's possible to disavow an entire domain.
More info here: Disavow backlinks - Search Console Help

Hope it helps.
Best luck
GR

Hi Alex,

Actually, the website age is not that big of a ranking factor anymore. You can rank in the top positions with a website a few months old.
Also, with just guest-posting is not enough to rank high.

I'd suggest you take a deep and comprehensive read to the Moz's beginners guide to SEO. I think that there are quite a few things to optimize that you are missing.
For example, title tags. You should make them more descriptive and focused on the main keyword/phrase you are willing to rank.

Hope it helps,
Best luck.
Gaston

Hello there!

Yes you should, better you must do a sitemap, but do not include the hreflang attribute.
Here: Google Search Console help you can see how a sitemap INCLUDING the hreflang looks like. Remove the portion:

<xhtml:link <br="">rel="alternate"
hreflang="de"
href="http://www.example.com/deutsch/"
/></xhtml:link>

Hope it helps.
Good Luck!
GR.

Hi there,

There are many ways to do it. In my opinion:

• If the amount of pages is low, you can do it in just one sitemap.
• If the amount is really huge, do it in different sitemaps, stating in the name of each of them the language (e.g. sitemap-es-mx.xml) and create a sitemap_index.hml with all those.

Remember that its best practice to have the sitemaps in the root folder: domain.com/sitemap

Best luck.
GR.

Hi ramb,

Short answer: No, it won't affect your ability to rank in Google. Unless both sites (non-www and www version) compete for the same search term and one of them isn't blocked in the correspondent robots.txt file.

If you can, make sure to have a redirection rule so as everything in the non-www goes to the www.
It bugs me why aren't you redirecting the complete non-www to the www version.
Two possibilities come to my mind:

1. You can't redirect the whole non-www due to some app or technical need. 
   In this case, both versions, if accessible to Google, will be treated as different sites. Thus, you must be sure that both robots file are correct for the given subdomain.
2. You have a separate website, which contains different content from the www version (this usually happens with subdomains with different page types, such as products.abc.com and categories.abc.com)
   In this case, please be sure that you know what you want to be blocked and have each robots.txt file in their subdomain.

Keep in mind that Robots file only controls where you don't want googlebot to access in the public version of your website. When a certain page or group of pages are blocked in robots.txt, google won't access them anymore thus not knowing if that page has what it needs to rank for any given search term. Google might rank lower and users will see a note in search results, leading to a lower CTR.

Hope it helps.
Best Luck.
Gaston