Hi Todd,

IMO you're intuition is right and Irving is saying a correct thing in the first point.

I too have noticed that you have pagination issues and that all the paginated urls have the same title html, substantially the same content. I suggest you to not let SE to index the paginated pages using "meta name="robots" content="noindex, follow". That way you will resolve a good number of duplication issues.

About thin content... yes, the content describing the categories and sub categories would not win the Pulitzer. Try to be more original and apply the content curation practice in order craft exceptional category description.

One thing I don't like of your site - without offence - is the fact that it is clearly an affiliate site: to click on a product and find myself directly sent to product page on the real site is not really giving me a great impression. Therefore, and you have nothing to loose after a 1 year buried in the serps, I would start reconsidering an integral re-definition of the site.

Bold as a very few correlation with rankings. Therefore use bold naturally, as a way to those users who scan the page and don't read it word by word to understand exactly what the page is about (therefore bolding the main kw is surely justified) and intrigue them so to stop and read more campy the page and stay on it and on the site more time during its visit. Bold or enhance the call to actions.

Having canonical tags on pages that don't have any duplicate content is pointless, as it may actually stop you for ranking on keywords specific to pages not relative to the tag.

Please, may you present me a document that assess what are you saying? because it is the first time I hear this thing.

#curious

I agree but just in one case:

you are not a brand and want to transform in a brand. For instance, SeattleSEO is a exact keyword... and you have the site called SeattleSEO and your "brand" is SeattleSEO. In order to transform SeattleSEO from a simple exact matching keyword to an entity, then the consistence of its use everywhere (social profiles, handles in blogs, forum...) will help.

But for pure SEO purposes... I don't think it really matters

Don't take me as good example (I'm not).... in fact I use none of above (gfiorelli1)... but you know, when you have a nick attached to you since the BBS era.

Seriously talking... brand name is always better for the twitter handle of a company. For the "professional" twitter handle of an employer of the company, the best is Name-Brand.