To make rest a project after a while. That pause will benefit your creativity, because your brain will work on it in the background without stress. When you return to the project, it will seems new somehow and those ideas your mind was breeding will come out with force.
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Best posts made by gfiorelli1
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RE: What's your best hidden SEO secret?
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RE: Are press release sites useful?
I not a great fan of press release sites, as I think they are not giving a real personalized (is it correct this word?) service.
If I was you I would try to convince your clients to transform those press release into posts creating a blog. Then I would use the newsletters as a way to promote the blog with Media and contacts in Media.
That way it would be possible to create a more personal relationship between your clients' sites and the media, and from there more interesting linking opportunities.
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RE: H1 Tag.
Hi.
First of all I'd like to tell you one thing: H1 is not anymore so determinant as a single ranking factor, as you can verify from the 2011 Search Engine Ranking Factors by SEOmoz.
Said that, H1 is still important, especially to help Search Engines to understand "semantically" the content of the page the same H1 is present.
That means that neither the standard solution Magento offers, neither your idea are totally correct.
Let me explain it.
To have as H1 the Logo of your site, means that you are going to have the same H1 for every page of your site. This is not suggested, because you are indirectly telling to the crawlers that "The Printer Depo" is an important keyword for every page your site have... and that is not surely true.
More over, having as H1 you logo (hence, the alt text of it) can cause that more H1 tags will be present in your page (i.e.: in the product page, usually the name/title of the product is treated as H1); and this is not really a good practice, also because you are telling to the search engines that your document is about the 1st H1 keywords and the 2nd one too, fact which may create confusion.
My suggestion (which is also a suggestion Yoast offers in its old but still useful Magento SEO guide) is to maintain the logo as H1 in your home page (using the hack you did is ok), but making the logo has H3 in all the other pages.
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RE: SEO for PPC landing pages
Ciao Mike,
first of all my compliments for having "A" grade on every page of your site.
And now I will try to answer to your question.
- When it come to PPC, is not really necessary to create one Ad Copy for keyword and, therefore, one Landing Page for Keyword. The Ad would have to be written in order to well respond for a semantically related group of words. And the same it for the Landing Page.
- Landing Pages for organic traffic are very different from Landing Pages for PPC one (or Social Media). So they must be planned (and tracked) differently. Therefore, I would not do any external SEO for a PPC Landing Page but yes I would pay attention to some basic On Page factors (Title, URL, H1).
- From your last phrase, I see that you are going to use the Landing Page as a step to the real Landing... I wouldn't do that. Remember, a commercial lead is something that can be a succes or a fail in question of seconds, so I would not make think the user that have to click to discover more about the service/product and then, maybe, again in order to contract/buy it. So, try whenever it is possible to make the conversion take place in the same landing page.
- PPC landing pages are usually the most bounced LP of all. In order to obtain a valid goal from the visit (and so give a profit to the visit), I always offer a second conversion objective. It could be a subscription to a newsletter or a like/follow me. Most of the time people don't buy the first time visit you, but yes, probably will sign to your newletter or social media profiles in order to stay informed about your products/services. This is an old marketing tactics whose purpose is to not loose the contact with a potential customer
- Finally I give you the link to a wonderful Unbounce post: http://unbounce.com/landing-page-examples/your-landing-page-sucks/ where are described 10 great example of landing pages and that can be an inspiration for yours.
Good luck with PPC, it is a great marketing tool, but can be a real pain in the... if not well planned.
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RE: Hreflang tags and canonical tags - might be causing indexing and duplicate content issues
Hi... I'm sorry to tell you that the answer offered by Gaston is not totally correct.
So, in your Spanish page you have these hreflang and canonical annotations:
This is not correct because you are not adding also the self-referential hreflang annotation
Google is very precise about this, and it states its need in the help pages as well in many Googlers tweets and webmaster office hangouts.
The rel="canonical" is correct. Remember that the self-referential and the alternative href URLs must always be canonicals.
Finally, regarding the subfolders blocked via robots.txt, yes! that's totally incorrect:
if you're blocking Googlebot from accessing the Spanish, French and Italian subfolders, then Googlebot won't be able to parse the code of their pages, hence it won't be able to see also the hreflang annotations... with obvious erroneous consequences.
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RE: Structured Data - Best Practice?
Hi Philip,
I'd invite studying what a site like Booking.com does, because it can offer you the answer you are looking for.
For instance, we have the hotel Residence Michaela in Milano Marittima, and it is listed in the Italian and English version of the site:
If you, then, use the Structured Data Testing Tool by Google, then you'll see how both have the aggregate rating (you must be logged in Google to see the links here below):
Those Booking's pages of the Residence Michaela have a link to the Review pages (click on the "Good 7.3"):
The two reviews' pages work differently. The Italian one presents first the reviews in Italian, which are the big majority of them. The English one, instead, presents first the ones in English, and just after the ones in Italian or in a language different from English.
Substantially they are doing what Rank Tracker does, somehow, and what Tom Anthony suggested in his answers.
The use of hreflang in the reviews' page is essential if you are going to present the same reviews, even if ordered differently.
I hope this helps you.
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RE: Twitter Username: Keyword or Company Name?
Don't take me as good example (I'm not).... in fact I use none of above (gfiorelli1)... but you know, when you have a nick attached to you since the BBS era.
Seriously talking... brand name is always better for the twitter handle of a company. For the "professional" twitter handle of an employer of the company, the best is Name-Brand.
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RE: Is there any SEO benefit for links shared in Facebook feeds or wall posts?
Yes, as Google itself (and Bing) told to Danny Sullivan in an interview that I strongly suggest you to read: http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
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RE: What is the purpose of submitting your blog articles to directories?
Hi Kevin!
The first thing you must ask yourself is this one: why do I need to post articles in posts/articles directories.
Surely you'd like to do it for link building reasons...
But is it worth the time and bucks spent? I personally think it is not.
The fact is that article marketing directories give you an easy way to create backlinks is surely tempting, but they are bad quality links. As Rusty wrote, they pass very few PR because:
- many of the article marketing directories have their PageRank discounted by Google;
- you article with your backlink very fastly deepens in the archive section of the directory or in one of the many faceted pages, which usually have almost 0 PR
Secondly, the articles published in those kind of directory right now rarely are picked up by other webmasters in order to fullfill their content needs, therefore the original reason to be of those sites (publish your original content to see it redistributed with an attribution link) is totally failing and fading.
So... in order to see some kind of effect on your ranking thanks to this hiperspammed tactic (and I'm sorry to notice that Rusty practically suggest to follow this way) you would need literally hundreds if not thousanda of articles.
That means that even though article marketing at first seems fast and cheap, on a large scale it is not, all the contrary: it expensive, time wasting and overly distracting.
If you have the money and time to engage in that kind of big scale strategy, then you'll probably see still a good effect on your rankings, results that probably will be blown away if only Google decide to put a final end to these kind of links.
I don't say you have not to use article marketing (or PR sites for press releases), but do it once in a while creating always original content, not respinning it all over the web and just to create diversity in your link profile.
But I suggest you to change your link building chip, and start using other more productive and effective ways in order to create link building occasions:
- spend the time in bettering your own blog, making it known through social media interaction with other bloggers and site owner;
- creating connections with other bloggers in your market in order to create guest blogging opportunities;
- invest your money creating amazing content, or simply very good one that people would naturally like to share and link to;
- invest part of the budget which would be spent in article marketing (37$ * XY article... ) in Adwords in order to make your site stand up in front of your potential users while you're creating a solid link profile which can help you ranking higher. That adwords will help you for branding and making your site known and, eventually, reviewed, linked to and shared, not just for monetary conversions.
- and so on and on.
I do really suggest you to look at this old (august 2011) Whiteboard Friday by Rand Fishkin:Article Marketing: Mostly a Scam
Ciao!!!
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RE: In the U.S., how can I stop the European version of my site from outranking the U.S. version?
Hi Alan and Matt,
I am sorry to tell you that if you set up the hreflang for "Europe" as hreflang="en-GB", that won't work.
That annotation, in fact, tells Google to show the URLs having it only to users searching in English from Great Britain.
It would be better to use only "en" in European website.
Said that, this is not the best solution either, because it is telling Google: "show this to users searching in English globally (but not if they are in the USA).
If the European web site is meant to reach users who not necessarily are using English as default language (eg: Spanish, French, Italians, Germans et al), than a solution could be tagging the European website with the "x-default" hreflang.
Note, though, that this a quite extreme use of the x-default.
The big mistake, anyway, is creating an European website itself:
- Google does not consider political regions like European Community nor continents and geographical areas like "Asia", "Middle East", "Europe";
- Because of 1, you cannot geotarget a website but for Political States (Spain, UK, Russia...)
- To think that not-English speaking users will use English for searching something it is not realistic, therefore it is correct what Matt says in his answer re: translated versions served in whatever format (ccTld, sudomain, subfolder) better fits your business needs.
Finally, personally I would not suggest to a ccTld for targeting European users, because that ccTld would geotarget the site to its country (eg: .es to Spain). Better a generic domain name (.net or even .eu, which is a generic domain name and does not have any geotargeting power), or even a subfolder/subdomain.
Finally, when creating the different country sites, I remind you that in certain countries is spoken the same language. For instance Ireland and UK share English, but they have different currencies, obviously different postal system and phone numbers and, especially, a different culture, so that you should not think in having an European EN version serving all the English speaking countries, but localizing each one of them.
To not talk, and I really end my answer, countries like Switzerland (French, German, Italian and Romance), Spain (Spanish and Catalan), Belgium (French and Flemish), Ukraine (Russian and Ukranian).
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RE: Location of the web host provider and SEO
I do not have studies with me to prove (or not) if local hosting providers influences rankings...
But I want to underline that is the IP location what counts, especially if we accept the idea that for Local Search Search Engines are looking also if the website is for real localized in the country it is competing for.
That means, that you can also avoid a physical hosting in the country you are competing for, but you can host your website via proxy in the local country, as very well said Richard Baxter in this comment (http://www.seomoz.org/blog/international-seo-where-to-host-and-how-to-target-whiteboard-friday#jtc132564 )to this WBF: http://www.seomoz.org/blog/international-seo-where-to-host-and-how-to-target-whiteboard-friday
Anyway, the most important is the domain termination, so - whenever it is possible - try always to use the country domain name termination of the geography you want your site rank for.
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RE: How To Rank High In Google Places?
The best answer I can give you is to read them here: Local Ranking Factors 2011 published by David Mihm (probably one of the best experts in local search). There you can find the solutions to all your doubts.
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RE: How are you implementing TAGFEE?
Transparent > For me is synonym of Intellectual Honesty. With clients: tell them the truth, even if that can destroy their 300-$$-online-marketing-conquering-the-world-dream. Always be clear, avoiding misunderstandings, making myself "obvious". With colleagues and community: not hiding myself behind a mask or fictitious character (note: my avatar is resembling me https://plus.google.com/photos/110957997763625569561/albums/profile?hl=en ).
Authentic > See the previous answer.
Generous > Help without asking nothing in return... that is also a great way to obtain links by the way. Sharing my knowledge and my experience.
Fun > I don't know if I'm fun... but if you want to share a beer, maybe on Twitter if we cannot actually meet, here I am.
Empathetic > Yes... understanding the feelings of the others... talk to them, dialogue, confront constructively. Making mine their objectives: this is especially important when it comes to clients.
Exceptional > This can't be achieved without the 4 qualities above. And I don't know if I am exceptional... but maybe I am exceptionally humble
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RE: 1 of the sites i work on keeps having its home page "de-indexed" by google every few months, I then apply for a review and they put it back up. But i have no idea why this keeps happening and its only the home page
Seeing your home page I notice how there is a big bunch of text under what is the real footer of the site design.
That text has been clearly added to try to better the on page optimization and, even though it is visible to the user (but with a very little font), when you read it seems written as having the robots in mind more than the users... in fact the repetition of "maternity" in every possible variation is at the limit of the keyword stuffing. That could explain why it gets de-indexed automatically (it does not seems a manual penalization)
What I suggest you is to optimize the home page for your main KW and not trying to have it ranking for all the KWs possibile.
For instance, choose "maternity wear" and try to have it in the most important "places":
- title html (as first words)
- h1 (that means as the alt text of the logo, that is now Eva Alexander)
- using it in the "essential" "the view" and "twilight beauty" text
Deleting that bunch of text below the fold.
About on page optimization, I suggest you to read this evergreen by Rand: http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization and to wisely use the suggestions the on page optimization section of the SEOmoz Campaign you surely have for this site can give you.
Finally I will start trying to plan a better link building campaign, as the quality of the links actually pointing to the site (and the home page) is quite low. I see you have a blog: start using it in order to create a voice about "maternity" and "maternity issues" (not just fashion)... for instance about Pre-Maman way of life and therefore use it in order to start outreach actions.
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RE: What should we include in the updated developers SEO cheat sheet?
Actually I feel the absence of everything relates to Windows platforms (IIS, Isapi Rewrite)
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RE: Magento and Duplicate content
Hi,
Magento is surely a "beast"... the way to solve your problem, as far as I understood it, is to use the rel="canonical", in order to show to the Search Engines what URL they have to consider in case of duplicated content.
The solutions?
- or you have very good devs skills (or a developer very fond of Magento);
- or you have to rely to the many extensions existing.
Very well know is the Yoast extension, but it seems it can give serious problem on the lastest version of Magento.
Another SEO extension is SEO Suite Pro Magento Extension (which exists also in a Ultimate version), Very good extension, but not for free.
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RE: .co.uk to .com - Transfer of domain
Read this Google webmaster help: https://www.google.com/support/webmasters/bin/answer.py?answer=83105&hl=en
That page explains very easily what to do, but you can sum it with
- 301 old urls to new site urls;
- control the inbound links and eventually ask to change the URL in the link to the new page. If not possible, the 301 will redirect the visits from that link to the new page, but will loose a little bit of PR;
- use the Webmaster Tools > Change of address function to alert Google of the change of address;
- Add the new site in Google Webmaster Tool
- Notify Google with a sitemap of the new site
There will be a period where Google will crawl both the old and the new site... but I believe that you will have to block Google from indexing the old one due to the legal issue you told. That can be done via robots.txt and noindex, nofollow in the meta robots
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RE: Insare
Mmm...
http://www.isnare.com/ is a classic article marketing portal, and - knowing how Ezine lost all its "SEO value" with every Panda, I would not use any article portal for link building.
On the contrary, I would spent better the time doing some more productive and creative link building action.
Sincerely, article marketing is crappy link building
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RE: SEO for Subdomains for different languages .com/fr, .com/es
Hi Vantresca.
I think it is better to clear thing about how International SEO works.
First of all I see a contradiction between your question (when you talk about geo targeting folders or better using cTld), then in this answer here above, when you talk about languages.
Remember: to target a country is not the same as targeting a language speaking population. The example you give (French) is quite clear about this difference.
That means that if you are targeting a language and the people talking that language, the first thing you must discard is the use of an Country level domain name, because that would mean you are targeting the country of the cTld (.es.> Spain - .fr = France...).
But that mean also that you should not have to indicate to Google to geo target any subfolder for any particular country. Ideally every language folder of the site should have to be crawled and shown globally, in order to be found by all the people speaking those language (i.e.: French, Canadians of Quebec, but also all the African nation speaking French..
More over, you cannot use any classic geo targeting signal, as currency, addresses or else.
And, also, you should pay attention to the version of the language used, as - for instance - the french spoken in Quebec is really different from the one spoken in Paris. In that case you should use the most "standardized" version of french, a neutral french.
So... if your site has French, Spanish, English (or Russian I'll talk later), and you want those languages ranks well in every possible country those languages are spoken, the only tactic you have to use is link building, creating as much campaigns as the languages are and not thinking in outreaching sites from France, again taking French as an example, but from sites of every country were French is an official language.
About Russian, my suggestion is to prioritize the migration to an .ru domain if you think to compete in Yandex, as Yandex give a clear preference to Russian country level domains.
Related to your question about if it is possible to create a campaign on a subfolder level, honestly I cannot answer that question, as I've never had that need. But I would address the helpteam regarding this doubt, because they can tell you in details if Roger-bot will crawl your data (as you have requested) or not. You can contact them at help@seomoz.org
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RE: Link Blocks
There's an old great answer to your question in the Search Engine Forum. I copy it here:
A "C" Block address is based on your IP. In general, webhosts are given a different class C, so if you have a different C block, you are usually talking about two different webhosts.
I'm talking about the actual hardware owners here, of course. If two resellers of the same host sell you two hosting accounts, there is a good chance they are both on the same Class C.
Google assumes that sites hosted by two different hosts are probably separate, and therefore links between sites hosted on them are more likely to be from different people. There are problems with that assumption, but it's one of the things they look at anyway (gotta look at something).
Let's say you had an account with a shared IP address. So, for example, you had two sites that both used 192.168.5.1 as an IP. Google would tend to assume that these two sites are related, since they are on the same IP. This can be an issue with free or cheap hosts, which may have thousands of websites hosted on the same shared IP. You would normally try to avoid this if you had multiple sites that were likely to link to each other.
Now let's say that you got yourself 2 different (static) IP - your host would probably give you 192.168.5.2 and 192.168.5.3, in this example. Well these are two different IP's all right, but they are right next to each other, aren't they? Google would also likely consider these to be related.
But what if you hosted with another site across town? Perhaps they would be assigned a group of IP's to hand out that look like 192.168.122.XXX. Well, that 122 now indicates a different ISP, and therefore two sites hosted at this level are more likely to be considered unrelated.
To make a long story short:
192.168.006.001
is a standard, fully qualified IP address. The blocks in this case are:
AAA.BBB.CCC.001-254
That's not a Typo - Class D and E look totally different. The last 3 digits are actually called the Rest Field
So these are within the same class
192.168.222.111
192.168.222.230And these are different Class C IP's:
192.167.111.233
192.168.222.233I quote just part of the post, as part of is related to a specific issue. You can read it here: http://forums.searchenginewatch.com/showthread.php?t=14838
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RE: Switch from CCTLD to .com - Am I missing anything?
Actually the methodology you have described is correct.
Just two tips/reminders:
- the correct use of the rel="alternate" previews that in the .com pages (for instance) you indicate the other 13 country targeting URLs of your site. That is needed to not seeing, for instance, your .com pages outranking your Spanish ones in Google.es because of a better link profile (or Page Authority);
- for that reason I do really suggest you to implement the rel="alternate" hreflang="x" in your sitemaps.xml more than into the code of every single page of your site (you don't want to slow your page speed, don't you?).
About what bnspak write, the correct tip is this:
- create the new site, with the new country level subcarpet arquitecture;
- implement cross domain canonical tags in your old ccTld domains
- cancel your ccTlds sitemaps.xml files in GWT and resubmit them... doing so you are explicitly asking Google to recrawl them asap
- Googlebot crawls the ccTlds and discover the rel="canonical"
- Do the 301 page by page
Finally, ccTld or Subcarpet. The decision should be just based on SEO, but on business. Yes, you're going to loose the geotargeting strenght of the ccTlds, but you acquire a stronger domain authority for those sites which were maybe struggling alone. Then, if you plan a correct and effective Content Marketing/Link Building strategy, you can add links to those country targeting subcarpets, links which will benefits all the site as an all.
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RE: In the U.S., how can I stop the European version of my site from outranking the U.S. version?
Hi Alan!
yes, I was saying exactly that. If you're going for an international multi-country SEO and you have to deal with countries that share language, like in the case of Ireland and Uk, it is better to target them with two different "sites" (being a site in a ccTld or subfolder or sibdomain, depending on business convenience).
if you're doing multi-cointry SEO and one of your targeted counties has 2+ official languages, then the ideal solution is having a ccTld for that country and creating as many subfolder translated versions as are the official languages of that country.
For instance:
www.domain.be, with the French version appended from the root,
www.domain.be/nl/, with the Flemish translated version.
As alternatives be you can redirect 302 via user agent from domain.com to /fr/ or /nl/, while always letting users to eventually choose the alternate version via language selector.
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RE: Breadcrumbs how important are they
Hi Diane,
I personally suggest you to maintain the breadcrumbs in your Joomla site.
Even though, when it come to SEO, they are not a primary on factor, surely they are taken into consideration by Google, so much that Google may use them in the SERPs snippets (as well explained by Bill Slawski in this post.
Surely, being the breadcrumbs nothing else than a schemating link representation of the "navigational branch" of the page, it helps search engines understanding the navigational architecture of the site.
A good resource about breadcrumbs and SEO is this old but still valid post by Ann Smarty on Search Engine Journal.
Finally, the breadcrumbs have a great usability importance, because they make really easy for any users to move throughout the content navigation of the site. Surely, as some tests prove, it is a page per visit incentive. You can read more about its usability advantages in this post
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RE: Local TLD Domain and languages.
Hi Valter,
if you're intention is doing international SEO using one domain name and the subfolders way, then the domain should be a generic domain name (.com, .net) for the simple reason that you cannot geotarget any Country Code Top Domain Name (.es, .fr, .de...) but for its related country, and the same for its subfolder.
If you decide to use a .com and subfolders, instead, in Google Webmasters Tools you can target the domain to your main country target (i.e.: uk or us) and the subfolders to their respective countries (/es/ to Spain, for instance).
Then... to use create as many sites with Country Code Domain termination as are the countries you want to target is, at first sight, the best idea, as ccTlds have a stronger geotargeting power.
The question is: are you sure you want to earn links for every single site and maintain the On Page of all of them. Are those domain names consistent with your business plan? Will you have a real presence, not just "virtual" in those countries? I suggest you first to answer those questions and just after deciding what option to choose.
Both have advantages and disadvantages, but - honestly - it will be your business plan what will give you the correct answer.
Then... if Helados Olimpia is the name of your brand, sincerely I would not translate it. Remember that Google prizes Entities (and Brands are entities) and that branded keywords are everyday more important. And that you will have to deal also with other digital channel, as Social Media: are you sure you want to have as many Facebook pages or Twitter handles or Google+ Business pages as are the translated name of your Brand?
Finally, if you want to do International SEO, I suggest you to check this post about the topic I published here on SEOmoz: http://www.seomoz.org/blog/international-seo-dropping-the-information-dust
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RE: Want to move contents to domain2 and use domain1 for other content
Hola,
I wouldn't use the "Change of address" option, because it is referring to all the site/domain moving to a new one.
So, I will just use 301 and the "Fetch as Google" option in GWT asap you put live the redirection.
It is quite proved that that function is calling googlebot to a site almost instantly, so, with Googlebot crawling the site, it will see immediately the 301s.
Obviously, this is not going to make the snippets changes as fast as using the "Change of Address option", but it is still a good option.
Ah... I would do a fetch like Google also for the other site..
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RE: Moving Some Content From Page A to Page B
If Page A is there just for the users during navigation on-site, but you don't care of having it ranking and you fear to fall into duplicated content issues, then why don't you simply noindex it via meta robots?
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RE: Noindex Valuable duplicate content?
Google is surely able to calculate the grade of duplication between different web documents.
But I am also sure the it is also quite able to understand when this substantial duplication is due to poor thin content and when it is "structurally editorial".
In the examples you gave, the pages are substantially similar but also distinct, thanks to the introduction to the tour and the evaluation by the expert.
You could try to differentiate the two pages more adding one or two testimonials by clients. That would be useful also for the users, not just Google.
Generally, even if it's true that we should avoid duplications or substantial duplication, we should also think in term of value given to the users. In fact, we craft different pages, but if they are substantially spinned versions of the same content, the value will be very poor.
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RE: Posting youtube videos on your site-use irframe or "old embed code"
Depends... if your blog/site has a big volume of visit from mobile, the iframe is surely the best option, because - if I am not wrong - that way you are sure that users will actually see the video in their mobile device.
But, if I've to choose, I would choose the old embed code until it is available. The reason? This awesome trick explained in this old post by Paddy Moogan in the Distilled blog: Getting Links and SEO Value from your YouTube Video; a trick that needs the old embed code to work.
Finally, whatever you choose, don't forget to create the video sitemaps.
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RE: Hreflang for multple countries but single language
If your .eu domain targets English in all European countries but UK (and you are targeting the USA with the .com), then you should not use the hreflang:
because that annotation says to Google to show the .eu domain to all the people using English independently from where they are, but in the UK ("show domain.co.uk") and USA ("show domain.com"). In other words, you .eu site would be visible to Canadian, Australians or even people in Greenland using English.
If that is also the meaning of the .eu domain, than that's fine, but if it is meant just for European countries, then better not having it.
Moreover, if the .eu is meant as "global", then it is useless to add all the hreflang like "en-it", "en-es" and so on, because the hreflang="en" would be enough.
However, I hope you are considering the .eu in English for targeting countries like Italy, Spain, France, Germany et al as temporary, because - let me tell you - you are not going to see lot of traffic from European not English speaking countries. Why? Because we don't search in English, neither we have our browser set up to use English as main language
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RE: Does a URL upper case to lower case rule harm SEO rankings?
No... it may simply mess up with canonicalization in certain cases (eg: ASP based websites) and surely is not that user friendly (people tend to type in URLs lowercase, apart some crazy people)
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RE: Sister Sites or Joint Family?
Not so easy to answer, because definitely we are not talking just about SEO, but essentially of Marketing and Brand Marketing. I will try to give you my opinion, also basing it on my 11 years of experience in Media industry.
The choice, as an SEO, would be to have one site, as all the backlinks, citations and social buzz would pointing to just one domain. Anyway, I would wisely design the different communication areas in order they seems visually (and psichologically) different for the user. In that way you can maintain the essential difference between the three media (Newspaper, Radio, Tv), also because - as you say about the Radio - these media not necessarely have the same main focus.
My main concern as an SEO would be the indexation of such a big website, therefore I would put all my attention on the navigational architecture of a site that would include all the three distinct ones.
BUT, as Marketer and if the branding between the three Medium is very different, I would not put them under the same domain, but I would mantain them separate and croslink them editorially (for instance the newspaper using videos of the tv site). This could also better the construction of your News Media Group enthity.
More over, using three different sites/domains it is possible to strategy web marketing plan which complement themselves, in order to conquer three different range of searches and users.
In this last case, the real problem wouldn't be SEO, but the coordination of the tree SEO/web marketing plans.
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RE: Duplicate Page Content
Federico is right.
Your duplicated content issue is due to the date parameters, hence you are potentially duplicating every page having that calendar for all the possible combination of dates... and that is an huge issue.
You should implement the rel="canonical" in order to have all these kind of URLs having as canonical the URL without the parameter.
Or, even better, you should implement the meta robots "noindex,nofollow" in every date parametered URL.
Said that, the most logical thing to do was to block these URLs via robots.txt when launching the site. Unfortunately, now blocking these URLs is not enough, as they are already indexed (even if they not appear in the index because they are filtered out by Google).
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RE: SEO for multilingual and multiregional site seperated with subdirectories on same domain
I suggest you to look at this sources:
- http://moz.com/blog/the-international-seo-checklist
- http://moz.com/blog/international-seo-dropping-the-information-dust (don't consider the hreflang chapter, though, because that information I gave is outdated, About it look at the post below);
- http://moz.com/blog/hreflang-behaviour-insights
- http://www.slideshare.net/aleydasolis/maximizing-your-content-for-your-seo-process-seozone2014
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RE: Doing SEO when using location is not an option
I would go deep into Content Marketing and Social Media (aka: inbound marketing). If it doesn't want to show its location, hence not use the local search and geotargeted search opportunities, the only way is to become a really listened voice in its market area.
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RE: How to Resolve Duplication of HTTPS & HTPP URLs?
I believe you're messing things, honestly. 1st > choose a canonical version for your site (www. or not). Sometimes absolute urls can give problems for https version of a site. 2nd > consider if your really want to index the htpps version... If not, put no index or block it via robots.txt. If yes use as canonical tag the http URL of the https page.
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When URL rewrite can lead to un pretty URLs
Hi Mozzers. I've a client that has done a little bit of mess rewriting the URLs of its site. In fact, also the data base driven URLs are rewritten, but the dev forgot to change the space with "-", so that now the 95% of the URLs are like this one:
http://www.portalesardegna.com/search/Appartamenti e Residence/
Obviously not really a pretty URL.
I am not so sure if this issue has an SEO consecuences (in fact, the site ranks pretty well also with those kind of url), but I am thinking more on usability issue.
Could you suggest me any easy fix to this rewrite problem?
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RE: Should I include location in title tag to rank higher in local search
I use it, indenpendently of local search, in order to rank for organic search too. What i do not suggest is to use the location in Google Places profile Title, as it is considered somehow a "spam" tactic.
More over, I would try to better optimize your Title tag (now "Indian Rocks Beach | Clearwater Beach | "Old Florida" Guest House") and make it more like: "Indian Rocks Beach Guest House. Live your holidays in Clearwater Beach".
About the address on the footer, if it is possible show also the local contact number. And in your "direction" page I would change the actual map with a Google Map based one.
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RE: Do I need to turn off custom results or empty my cache before using the SEOMOZ Pro Rank checker?
Hi Brian,
you don't need to do any of both. The SEOmoz Pro Rank Checker tool is totally indipendent from your browser settings and from your google personalised search.
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RE: Sounds too good to be true?
Yes, that sound suspicious. Ask for details:
500 -1000 links from how many unique domains?
- 50 links from 1 domain means 100 domains...
- From what kind of site? From real third party sites or they use their own network of sites or blogs? There's a huge difference.
- Using what kind of tactics? comment marketing and forum? That could mean spam. Or from guest blogging, which could mean spinning in their blogs' network
- Doing outreach? Then the price is ridicoulus
- Directory submission? Probably they are very poor directories
- Social profiles? Them alone are not enough and many are no followed links
And ask for real examples, if they can give them. Or check out how the did link building for their own site.
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RE: Does domain registrar location (still?) play a role in SEO
To have the domain name hosted in another country than the targeted one is still a factor, even though - IMO - is a minor one.
It is a factor because it reinforce the geo targeting of a website and its local nature.
On the other hand, being you domain termination a cTld (.no), you know that Google automatically focus it for the Google.no index, no matter where the domain name has been actually registered.
Finally, as Richard Baxter made noticed in a comment to a Rand's WBF about International SEO, exist other method (Proxy) to avoid this location issue: http://seogadget.co.uk/proxy-caching-for-seo/
Hope this helps you
Cheers
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RE: Canonical URLs all show trailing slash on main site pages - using Yoast SEO for Wordpress - how to correct
Why nobody is answering that the most normal thing to do should be redirecting via .htaccess the URL with the ending trailing hash to the one without (or viceversa)?
I mean, that's what I would do if it was just the case of the home page.
Said that, I would not worry that much, because that is one of those exact duplication cases that Google understands and solves with no problem.
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RE: Google Reconsideration
Hi,
IMO the 20 point jump was the conseguence of cleaning the paid links. And the fact you are not anymore on first page is a conseguence of the correction too, because it represents the real position of your websites without that links and the juice they were passing.
Therefore, the only way to return to the original ranking is planning a new - licit - link building campaign.
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RE: Google Search Console (new GWT) - Does a language specific sub folder need its own GSC profile
Yes, because if not you cannot geotarget the subfolders.
Rememover also to create the profile also for not www., and if you have also https, you must create also others 2 search console profiles for https://www.domain.com/es/ and https://domain.com/es/.
These are needed for telling Google your preferred domain version for indexing.
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RE: URL formating is it worth changing?
The first thing I would ask to myself is:
are these URLs over-optimized?
If the URLs looks like: www.domain.com/category/sub-category/keyword-keyword-keyword and keyword can be a three words query... then probably that url is over optimized and can be more a danger than a competitive factor.
Good practice tells us that is better to have the primary keyword in the url, better if matching, and not used like a digest of all the keywords we want to rank for in a page.
Apart that, you have to consider also these other two factors when it comes to urls:
- Usability: too long urls are very hard to remember, therefore you are loosing the opportunity to receive direct traffic from users typing the url directly in the browser (for instance, as many of us do typing directly: www.seomoz.org/q to enter the SEOmoz Q&A
- Too long urls tend to not be used as a way of creating natural linking citation, as when you cite - for instance - a post using its url and not creating a classic link with anchor text.
Therefore I would not use any of your alternatives, but this:
and 301 the old urls.
Finally, about on page optimization, I suggest you to read this old but still valid post by Rand Fishkin:
http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
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RE: Canonical tag, CNAME and 301 redirect
It always better to do a 301... also because exists also Bing as a search engine, and it does not know what you have done in GWT
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RE: The URL Inside
Discard the subdomain option, because it's a link building killer. A subdomain is an independent site for the search engine respect the main domain, therefore you would have to do X link building campaign for the X category of product you have. Then all the link gained by a subdomain would not have ranking value for the others, because they a different sites. Therefore, for categories, the best is: www.domain.com/category. For the product page the best is always to strip the categories and subcategories from the URL: www.domain.com/product. This diminishes a lot the risk of duplication content, that can appear when you assign a product to more than category or subcategory.
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RE: What CMS system is best?
As Alfredo wrote, one basic factor about GPL CMS systems is how big and active is the community grown around each one of them.
In this sense Wordpress, Joomla and Drupal are the ones I would consider.
Then, about how much SEO friendly they are, the first thing you have to know is that all of them have basic SEO features, but that for all them you have to implement new plugins, modules or components.
For instance, for Wordpress I would suggest the SEO plugin by Yoast, SEO Friendly Image and social sharing button (for instance Active Share by OrangeSoda)
Remember that Wordpress is a blogging system, even though it is possible to create more classic web sites with it too.
Joomla is interesting especially because of its community and the tons of devs that almost daily produce new plugins, modules and components for it. It is not so hard to learn too.
Its default SEO features are good, but it is better to install specific components that add more SEO functionality. The most popular are sh404SEF and JoomSEF, but I invite you to explore here to find other software you may need.
Drupal. Of the three is the hardest to learn, but many SEOs consider it best one. Regarding it I warmly suggest you to read this post on Search Engine Journal
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RE: Could Temporarily Linking New Directory Pages to my Homepage Help SEO?
That tecnique, which is substantially the same of the "featured products" and "who bought this bought also that" module in the eCommerce sites, is perfect in order to make your products/shop profiles discovered and indexed faster... but not really for internal link equity (passing of PR). As yourself wrote, that would be just temporary.
But it is not a tecnique to discard. If your shop profiles are well optimized,and the overall domain authority is high, those profiles being indexed can rank very well for the shop names itself and some related long tail keywords.
Then, if the profile are designed in order to be really useful, full of informations about the shop, with nice goodies (i.e.: relevant reviews) and graphically appealing, then probably those profiles page may obtain natural inbound links (for instance by the same shop owners sites).
That way the profiles page will rank even better and may also rank for more competitive localized keywords, and the links it obtains help increasing the Domain Authority of the site, which - in a loop - helps the internal pages ranking better.