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Our website is GarageFlooringLLC.com. We rank relatively well for our main keywords but I am always looking to rank better. The 100 links question has been discussed to no end but I believe our website provides a great example of why a small business might have more than 100 links and IF  we need to drop below that. User Experience vs Rules I think it is fair to say that if customers cannot find what they are looking for, it does not matter how well you rank. Our menu is designed to get people to the page they want to be on in a single click. So What Now? Do we remove items from the menu and only link to categories adding an extra click or two to the customers UI or do we leave well enough alone

Hope everyone is doing well! Long story short, we have been getting a lot of customer testimonials. We started putting them on Facebook and then we decided to start adding more details into the articles section of the site. The problem is many of our customers do not go to the articles section or the FB page. We purchased a plugin to integrate most recent Facebook posts into our website. We were going to use it on our homepage as well as our top category pages. I always run content changes through the MOZ scoring utility. After integration into the home page  it dropped my score from a 99 to a 91. The first issue is consistent.... to many links... the second issue we got Rand's WTH are you doing face with a warning that we are stuffing keywords.... Not our intent, but the FB posts do have keywords in them. So for now we are testing the integration on just our garage floor tile category page but I am wondering the following: 1. In general does this type of utility improve UX 2. Does Google make some concession for 'keyword stuffing' when it is because of social media posts being displayed on the page? 3. Given that we post daily, does the 'fresh content' outweigh the increased keyword density. We are ranking top 10 for several major national keywords and we don't want to screw that up. But we want to continue to improve our layout and UX