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I have a client who ... in contrast to ALL of their competition ... has exclusive access to a music legend associated with their products. I can help my client draft exclusive content, like an interview. My client's competition are obviously on the top of SERPs, my client is at spot 20.

How can I take this opportunity to increase my customer's visibility? This is a rare opportunity that will no doubt effect rank. I am about to craft a plan, but do not know where this exclusive content will have max impact. It will be on the customers blog social etc. But there may be a better place or method

I was told to submit the content to the article farms, but I suspect this is cheap and may not work.

I am able to help my client with many aspects of their SEO needs, but this is a special opp and I would love to learn where to turn. Any insight or wisdom is welcome. I realize their are a lot of missing details here. I am looking for basic guidance.

Thanks Everyone!

My client is in the clothing, apparel tshirt industry geared toward a specific music icon.

They have a few competitors, my spider senses tell me I will be able to get them great SERP standing, and place them in a very competitive position. Their company has been around for a while but has never written a press release. I had them craft a PR on the subject of cotton prices and how it has affected their business.

A local paper will pick this up no prob.

Where is the best place to go? It is not like it is breaking news, I dont want duplicate content, and I need an experts advice.

I will provide more details if needed.

Thank Mozzers!

Thanks Louis,

I appreciate the time you spent to answer my question. I feel better and more educated now!

LOL Nice!

Here is what I asked Tyler...

Thanks Tyler...

"50% clickthrough is very high"

....Even if I secured the #1, page 1 organic Google SERP spot for "Ham"?(its really not ham, but something specific like Jimi Hendrix tshirt)

Or do you mean the first page or average of the 3 spots?

I have not thought about this, but I am now, Paul. Thanks for the nugget. I shall dive deeper on this one. I appreciate your advice and will take it.

Thanks,

Designer illustrator turns SEO ... Yikes ... If only I am as good at SEO as I am as a Graphics Pro, Ill be OK!