We recently migrated one of our websites to a new domain. Obviously we were expecting a decrease in traffic initially, but it has actually gone down by 70% week-over-week since we made the switch.
We set up a 301 redirect from the old domain to the new domain, changed all internal links to the new domain and changed all inbound links that we owned to the new domain.
Our research suggested the best way to approach a domain change was by keeping it simple and not making too many changes at once. So my questions are:
1. Are these the kinds of results we should expect initially after a domain change? And if not,
2. What are the steps we should take from here?
Thanks!