This question is about one of my ecommerce sites (www.BestDryingRack.com) which is ranking really well for one of it's money words, and not at all for the other.
See the attached screenshot for a quick overview of the riddle we are facing....
Looking at the "Anchor Text" tab in my MOZ Campaign or in Open Site Explorer would lead you to think that I have WAY too many links with my #1 money phrase. (clothes drying rack, or laundry drying rack, as they are synonyms). And since my product page doesn't rank at all for that keyword, that's what I thought too. (My home page does show up on page 3 or 4 when Googling clothes drying rack)
On the other hand, my #2 money phrase (umbrella clothesline, or outdoor umbrella clothesline) has it's product page ranking quite well in the middle of the first page of Google results.
Digging deeper into the links spreadsheet from Open Site Explorer shows that most of the links are NOFOLLOW (which means they don't really count, right?)
As the screenshot shows, here is the breakdown of links that count:
FOLLOW links with Brand and URL anchor text totals 17
FOLLOW links with #1 money phrase anchor text totals 10, with only 1 to proper product page
FOLLOW links with #2 money phrase anchor text totals 3, with all 3 to proper product page
So the riddle is... Can we improve the ranking of the #1 money phrase by just getting a small number of matching anchor text links to the proper page? (making it like #2's situation)
Or do we also need to get rid of some of the 9 links with the #1 anchor text that are pointing to the home page? (since the home is outranking the proper product page for this phrase)
BDR-anchors-040614.jpg