Love the suggestion to create an H2 and put some content around the dated version. This would make the most sense considering the intent is the same whether looking for our product or product 2012.
Merci.
Chris
Posts made by GroupPublishing
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RE: Optimizing for Date Sensitive Products/Servicesposted in On-Page Optimization
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Optimizing for Date Sensitive Products/Servicesposted in On-Page Optimization
We have a product that we currently rank number one for, but would like to capture the date modified variations of the term (such as event 2011 or product 2012). My question is - what would be the best way to optimize for a date senstive product/service?
Would it be better to include the date variation of the term on the main page for the product? Or should we create a new page entirely to capture this variation? I lean towards optimizing the existing page because the intent is the same whether a user is searching for product or product 2012.
I should mention that the previous year versions of the product are not available.
Merci.
Chris Thompson