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So I am wondering what people think for a SEO strategy for sites where (1) the interaction is a one-off event and (2) content is not often shared or something that people want. Specificially regarding two sites this applies to: Site 1 is basically a mortgage site. So customers interact with the site once and then most likely never again once their mortgage is sorted. Mortgages aren't great content pieces and customers don't really read a lot of the content - it's part of the reason loan officers/mortgage professionals exist... Site 2 is also for a one off purchase but it's an embarrassing problem that nobody would share content for because they don't want people to know that they sought help for this. This also makes getting backlinks hard.  Also it is a one off purchase, never to be made again... Am interested in how people would adapt their SEO strategies to these circumstances - where content development and promotion is limited...

Hi All A few on-site audit tools pull information on duplicate H2 tags on pages.  This implies it's a bad thing and should be fixed - is that the case? On one of my sites the tag-line is in H2 in the header, so appears on every page... Just wondering if this is something worth fixing. Thanks

Hey Guys We all know that relevancy largely trumps DA nowadays. What I am wondering is if there is a DA 'level' at which relevancy doesn't really matter - you probably still want a backlink from that site... For example, sites with DA of 100 we probably want backlinks from. So where do you draw the line? What I mean is for a high DA 'non relevant' site, what DA is 'acceptable' where you start to disregard relevancy? I'm thinking something like 70 and above would like some other thoughts... Obviously you would still be building relevant links too, developing content to do so and all that good stuff.  I am just wondering what DA I should focus on for building non-relevant links ALONGSIDE relevant links 🙂 Thanks