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I actually found this link interesting: https://thecontentworks.uk/dynamic-pages-seo-friendly/.

It seems to me like generating dynamic content delivers a better user experience, and creates less risk of duplicate content/errors. It would be odd if Google penalized me for this.

Hi Guys,

I fell on this topic while searching a SEO friendly solution to a site I am currently building and would love to have your insights on this as it is directly related to having internal search results indexed on Google.

I am currently building an industry-specific small business directory (ex: Plumber) in Wordpress. The way I initially set it up is that when the user gets on the home page (ex: Find Plumbers in your area), they select the location they are interested in from a dropdown (ex: Miami) and the site returns a list of Plumbers that serve this location. I set up the results page as being an Archive that displays results linked to the search query, in this case, a location. The URLs of the search results look like www.company.com/plumber/?_location=Miami.

This said, I am not expecting people to find my home page on Google, but rather a specific location, which is an internal search result.

While everyone seems to agree that internal search results are not supposed to be indexed, my alternative would be to build a page for every location, which would create hundreds of new pages with duplicate content (I have a FAQ about how to select the best plumber on the same page below the results).

I also looked around and Yelp has a similar approach for the location results (ex: https://www.yelp.ca/search?cflt=plumbing&find_loc=Toronto%2C+ON)

Any thoughts on this use case?

Thanks