Questions created by Hannahm24
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Unsolved Wild fluctuations in ranking, any thoughts on why or what to do about it?
We have a keyword which is important to us and used to have rock steady rankings for over a decade. Over the past 9 months or so it has been fluctuating all over the place. Jumping up or down 20 places or so overnight. Any thoughts on this behaviour and what we should be doing to stabilise the ranking?Screenshot 2024-05-13 at 09.47.jpg
Reporting & Analytics | | Hannahm240 -
Webmaster tools content keywords conundrum
I'm working on optimising a phrase that is made up of two words. I've noticed in webmaster tools that the two words are listed separately under the content keywords section. This is fine apart from the two words are listed at very different significance levels, 2 and 18. Drilling deeper it shows that both these words have two variants. The word in position 2 occurs 483 times and the word in 18 occurs 60 times. Sadly the phrase is commercially sensitive as I'd like to just be able to share it here but can't. Should I be looking to include the weaker word more frequently on the site? In anchor text? Or is this normal distribution? Would optimising the weaker word risk the wrath of Panda? moz-question.jpg
On-Page Optimization | | Hannahm240