[https://moz.com/community/q/topic/71696/big-ranking-fluctuations/2?_=1715781547609](link url)
Related and also unsolved.
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We have a keyword which is important to us and used to have rock steady rankings for over a decade. Over the past 9 months or so it has been fluctuating all over the place. Jumping up or down 20 places or so overnight.
Any thoughts on this behaviour and what we should be doing to stabilise the ranking?
The advantage of blocking a page from being indexed via a meta tag is it is less likely to have unexpected consequences. I've often seen in the past cases where an incorrectly modified robots.txt file leads to a site being blocked by accident.