Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Unsolved Wild fluctuations in ranking, any thoughts on why or what to do about it?
-
We have a keyword which is important to us and used to have rock steady rankings for over a decade. Over the past 9 months or so it has been fluctuating all over the place. Jumping up or down 20 places or so overnight.
Any thoughts on this behaviour and what we should be doing to stabilise the ranking?
-
Some times It happens, Because time to time google update various algorithm so that ranking will fluctuations.
-
Fluctuating keyword rankings can happen due to several factors. We've all been there at some point. As mentioned here, the recent Google algorithm update might have affected your keyword's ranking. Does your website have fresh, high-quality content? Regularly update your pages and add new relevant content. Check and improve your site's technical SEO, including page speed and mobile-friendliness. Build quality backlinks from reputable sites. Analyze your competitors to see what they're doing differently. Monitor these factors and implement the changes where needed; that should help stabilize your rankings.
-
I think i quickly answered this, but to provide a more detailed answer, after the Google Helpful Content update, businesses really seen massive changes in where they ranked on Google.
So, we had updates, in the past, Google Penguin, etc, targeting link spam. This update was different,
The Google helpful content update looked at how useful, how much does the written work, meet the standards set out in Google E-EAT.
So, our best advice would be, contact an SEO company, for some advice, which pages/ blog posts are weak, need improving, make gradual improvements, improve the whole websites content marketing, over time rankings should improved.
However, word of advice, do consult with an expert SEO consultant on this, as if the improvements are not done right, rankings can drop further. so hire the best SEO company, and get good advice, as rankings can drop, as well as move up.
-
It could be because of a Google algorithm update, so our advice would be wait for “ranking flux” to settle, then see what changes need to be made.
-
Wild fluctuations in search engine rankings can be a perplexing challenge for website owners and SEO practitioners. These fluctuations can stem from a variety of factors, including algorithmic updates, changes in competitor strategies, technical issues, and content quality. To address this issue, it's crucial to monitor your website's performance regularly and stay informed about industry trends and search engine algorithm changes. Implementing strong SEO practices, such as optimizing content with relevant keywords, improving website speed and user experience, and building a strong backlink profile, can help stabilize rankings over time. Additionally, leveraging tools like InShot Video Editor to create high-quality and engaging video content can enhance user engagement and contribute positively to SEO efforts. By focusing on a comprehensive SEO strategy and adapting to evolving trends, website owners can mitigate the impact of ranking fluctuations and maintain a strong online presence.
-
[https://moz.com/community/q/topic/71696/big-ranking-fluctuations/2?_=1715781547609](link url)
Related and also unsolved.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My posts have vanished from Serps What Should I do
I was using the Yoast plugin and for more than ten years and my keywords were always in the top twenty with many in the top five. I then moved over to rank math plugin and things were fine. Then i saw all my posts and pages go our of serps with not a single page in seps. I looked at the plugin and saw that it was still working fine but my subscription ran out two months previous. none of my brand news articles appear in serps. All my posts are indexed but not one of them in serps and not one of my keywords are ranked. Can anyone please let me know what to do to solve this
SEO Tactics | | blogwoman10 -
How Can I influence the Google Selected Canonical
Our company recently rebranded and launched a new website. The website was developed by an overseas team and they created the test site on their subdomain. The only problem is that Google crawled and indexed their site and ours. I noticed Google indexed their sub domain ahead of our domain and based on Search Console it has deemed our content as the duplicate of theirs and the Google selected theirs as the canonical.
Community | | Spaziohouston
The website in question is https://www.spaziointerni.us
What would be the best course of action to get our content ranked and selected instead of being marked as the duplicate?
Not sure if I have to modify the content to make it more unique or have them submit a removal in their search console.
Our indexed pages continue to go down due to this issue.
Any help is greatly appreciated.1 -
Unsolved Google is ranking me #1 singular but not plural
Hi all, I am facing an ranking issue, I am trying to rank on a query:
SEO Tactics | | xShams
"Recruitment Agencies In Pakistan for Saudi Arabia" Google is ranking me correctly #1 in singular version on the query, but not in plural version. Even my competitors in SERP's are same and ranking correctly on both teams. And yes, the real/in-search keyword is ""Recruitment Agencies In Pakistan for Saudi Arabia" and not the "Recruitment Agency In Pakistan for Saudi Arabia" I have gone through my on-page and off page but sill can't find the solution. Here is the image of current SERP's: "Recruitment Agencies In Pakistan for Saudi Arabia"
1.jpg "Recruitment Agency In Pakistan for Saudi Arabia"
2.jpg Can anyone please guide me on this, like what should i do?0 -
Unsolved Site showing up in Google search results for irrelevant keywords
Hi there, one of my client's sites is showing up in Google search results / getting a lot of site traffic from keywords that while very close to words we're actually trying to target on the site, are irrelevant for the client and their site content. Does anyone have ideas of how to address this?
SEO Tactics | | Tunnel70 -
Page Speed or Site Speed which one does Google considered a ranking signal
I've read many threads online which proves that website speed is a ranking factor. There's a friend whose website scores 44 (slow metric score) on Google Pagespeed Insights. Despite that his website is slow, he outranks me on Google search results. It confuses me that I optimized my website for speed, but my competitor's slow site outperforms me. On Six9ja.com, I did amazing work by getting my target score which is 100 (fast metric score) on Google Pagespeed Insights. Coming to my Google search console tool, they have shown that some of my pages have average scores, while some have slow scores. Google search console tool proves me wrong that none of my pages are fast. Then where did the fast metrics went? Could it be because I added three Adsense Javascript code to all my blog posts? If so, that means that Adsense code is slowing website speed performance despite having an async tag. I tested my blog post speed and I understand that my page speed reduced by 48 due to the 3 Adsense javascript codes added to it. I got 62 (Average metric score). Now, my site speed is=100, then my page speed=62 Does this mean that Google considers page speed rather than site speed as a ranking factor? Screenshots: https://imgur.com/a/YSxSwOG **Regarding: **https://six9ja.com/
Reporting & Analytics | | Kingsmart1 -
Title Tag Capitalization Impact on SERP Rankings and Click Through Rates
My company made a branding decision to use lowercase for all of our title tags. This, of course, means that our titles on SERPs are all lower case. Overwhelmingly, it seems that websites use title case. This makes me wonder if we're shooting ourselves in the foot. Does using lower case titles negatively impact our rankings and/or click through rates? Is there any data out there suggesting that title case has a better click through rate than lower case? Thanks for reading!
Reporting & Analytics | | Solid_Gold0 -
How can I track my rankings on Google Images?
I noticed a small amount of traffic coming from a particular very generic keyword. Being pleasantly surprised that we are ranking for this, and after some digging, I found that we are actually ranking in Google images, rather than in the web results. How can I track whether other keywords are ranking in Google images? I use Rank Checker to track keywords in the main web results, but this doesn't have a function for Google Images. Help please - thanks.
Reporting & Analytics | | TheJewelleryEd0 -
Does traffic coming from Adwords increase overall Domain Authority or Page Rank?
If I'm setting up an Adwords campaign, will setting my homepage as the landing page boost my domain rank? and will the Page Rank of the landing page get boosted because of the high click rate coming from the Adwords campaign?
Reporting & Analytics | | s2bkevin0