Thank you! That gives me something to focus on - and the site HAS been through a lot of evolutions in recent years, so I guess we've left a lot of debris
Latest posts made by harrybingham
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RE: My (properly optimised) webpage outscores page#1 ranked competitors on page/domain authority ... but I'm only on page#2\. Huh?posted in Competitive Research
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RE: My (properly optimised) webpage outscores page#1 ranked competitors on page/domain authority ... but I'm only on page#2\. Huh?posted in Competitive Research
Sorry - maybe I should be clearer: the search term we're chasing is "Creative Writing Courses" which is the term that has the most traffic and the most associated revenue.
And yes, our web page has only 27 linking root domains, but the #5 competitor (solihull.ac.uk/creative_writing-52514.html) has 0 external links from 0 domains. Fewer internal links too.
Our domain as a whole has 700+ linking root domains versus just 300 for our competitor. So I'm still confused!
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My (properly optimised) webpage outscores page#1 ranked competitors on page/domain authority ... but I'm only on page#2\. Huh?posted in Competitive Research
I'm puzzled. I've optimised a particular page for a particular search term, and the SEOMoz tool gives me an A for on-page optimisation. So no problem there.
I can understand why my webpage/site is being outranked by pages from (for example) the Guardian and Oxford University, but there are several sites that Google is ranking on page #1 though their page and domain scores are well below ours. Specifically: my page/domain authority scores are 46/52, compared with 22/46 for the competitor that Google is ranking #5 - yet we only rank a lowly #12.
And it's not as though the particular page in question isn't an obvious and appropriate part of our site. We work with new writers and the page in question offers a selection of creative writing courses. It's not like we're a writing-related site that suddenly has a page advertising fake rolexes.
It's not a timing issue either, as most of our links have been in place for a couple of years at least.
So I'm puzzled. And concerned. This page of ours was a reliable revenue generator for us and it's dying out there on the page#2 wilderness. If anyone can help, I'd be massively grateful.
I don't know if this is helpful, but the page in question is http://www.writersworkshop.co.uk/Creative-Writing-Courses.html and the search term is ... well, heck, you take a wild guess.
We're a British firm, so the only search engine that really matters to us is google.co.uk