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While doing keyword research I found out that there are 2 keywords with same search count and difficulty level.
Outsource Engineering Design India
Offshore Engineering Design India

My question is, should I create 2 separate pages for these keywords with the addition of their extended related keywords or just keep one long page with both these keywords targeted?

Technically, Outsource and Offshore have separate meanings but on SERP it seems like both are searched for the same purpose.

Can you please share your views on this?

Thanks

Hi Nigel, thank you very much for all your detailed suggestions and with examples I will follow these and update the results over the period of time so it may help others.

Thanks again!

Cheers

Great Nigel for the tips,
So basically I should

1. Make the page more user-friendly
2. Add in images to the page
3. Create a single blog post which will link to this page
4. Get an interlink from home page to this page
5. Create 2-3 guest posts on other website and link to this page
6. Try and create a video on youtube and embed it on this page
7. Put more efforts on on-page on SEO for this page

Do you think I am missing anything in the strategy?

Thanks again.

Regards,

Thanks for the links Joseph. I will go through them.

Good morning,

We are trying to rank our India based company which provides the following services
Engineering Design Services
Architectural Design Services
MEP Design Services

Our target audiences are in the US and UK.

Offcource, we are targetting above services keywords on most of our main pages and created dedicated services pages too. But lately, we found out that we are ranking well for keywords like Outsourcing Engineering Design Services, Outsourcing Architectural Design Services, etc... which are actually very very good keywords in terms of closing the leads/inquiries as people are actually looking out for outsourcing but the search count for those keywords is low. (though we closed 2 inquiries from those keywords). These pages we created in past just to increase the content of the website.

I really want to give it a try to target those keywords by creating more pages, blog posts, backlinks, etc...

My question is if we create more and more pages around those keywords then will it affect the rankings of the pages which are already ranking for those keywords or will the new pages compete against those pages or the new pages will help to boost current pages?

We can write good content and blog posts on the outsourcing topic but not sure if we should create new pages or increase the length of the existing pages.

Can you guys please help with some directions on this as I really don't want to take the wrong route.

Look forward!

Regards