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Hi,

I am working with a client who is planning to rebrand the company and set up a new domain. What is the best way to maximize and pass the authority from the existing sites (there are 2)? Each site already has many inbound links and have been around for a while.

• Should I set up 301 redirects for all of the pages?
• Should I set up domain forwarding?

If I do this, what are the implications from an SEO perspective?

Please advise.

Thank you,

Erin

Thank you so much for your response. It may be limiting to them in some ways for marketing, but its also a beneficial change as well. I think if domain age isn't going to play too much of a part, then all the other factors still justify the change.

Thanks again!