@joelx said in Interal linking:

@thanhdung0906 For your site, I would suggest going with Silo as this will give you more flexibility to have a well optimized internal linking structure on your website.
Silo Content structure will also make it easier for the Google bots to crawl and index your website more efficiently, as well as help users to follow the clear path which will ultimately improve the website usability.

@SeanAliGrowME You can definitely try to create some great blog posts around the topic or services you offer and include internal links to the Calgary SEO landing page. You can also try to create some internal linking from the different pages like Our Story, Digital Marketing, etc.

@honorway The best approach to handle the internal linking for a larger website is using Google Analytics and Search Console data. We would recommend checking through the GA and GSC data to identify the pages that are driving traffic to the website. Once you have the list of these pages, you can create internal links to the lower performing pages on your higher traffic pages.
For page load speed, I can see the website is on Wordpress so I would recommend removing the plugins that are not in use, get a CDN and make use of the plugins like WPRocket that will help you improve the page load speed.

Thank you, actually there are many plugins installed, it would be better to try to delete some of them

Also I am having difficulties on internal links (and also on speed ...), also because when the pages grow in number, even if you had an initial strategy it becomes more and more difficult to follow it.
I know that many use the internal linking strategy to encourage and increase visits to less strong pages, but I don't know how to do it. If anyone has any suggestions, I would like to apply them as they do on this site that I am monitoring: https://www.ilcamminodisantiago.net/