Thanks for your reply..
- not hit during on the specific panda dates
- lots of duplicate page titles
- Google Webmaster Reports no major problems
After correction it was hit after panda update or during it. I have, after the hit, did a lot of 302 redirection to newer URLs and title rewriting in a way to make titles and URLs as unique as possible. Google Webmaster was reporting a LOT of HTML suggestions before my action and is currently reporting zero HTML suggestions but a few crawling errors that was solved also a lot of time ago.
_You state that you have lots of duplicate URLs yet you claim this is not the problem yet I would beg to differ. If there are duplicate URLs is there other weak or duplicate content? _
Problem is, the site is sports related. Contents are previews of fixtures of a lot of teams and in many occasions the fixtures are the same (obviously unique content for each preview and unique date as well, represented in the title and URL). Titles and URLs are both more than they should but this can't be helped because of the fix I did to make them more unique!
Secondly, I have a client in the same industry and he is #1 in this industry. The same off-site promotions methods is used for both sites (don't get confused and assumed interlinking, etc..). The time my site took a hit his site performed more than the normal and he had big increase in rankings and traffic. It will be wise to mention that when speaking of contents, although the two sites has the same high quality contents, but my site consists of contents that is shorter (perhaps this makes google thinks this contents is shallow?). More importantly, the change I did to make titles and URLs more unique I never did to his site (I run both!) so in reality his site has a major problem of duplicated titles, yet performing very well, although Google Webmasters Tools is reporting a small amount of HTML suggestions (duplicate title tags) but it seems to help them though. I know we can't rely on this tool because "it is broken" but it helps a lot on many occasions.
Do you have product descriptions that are used on other sites or on multiple pages across the site? Do you have lots of content that is repeated on multiple pages across the site?
No off-site duplicate contents or similarity or widgets descriptions or whatever. The way site is structured and using tags makes a decent amount of tags pages being duplicated with "snippets" of the games previews/contents. I thought about having all tags pages in robots.txt but never executed the idea, and believe it or not on many occasions along the years I have seen googlebots not respecting robots.txt at all. I never thought of removing them manually using Google Webmasters Tools because in my opinion it is very risky and not required!
**The kind of loss of traffic and ranking whilst still maintaining visibility for brand queries smacks of one of the more aggressive duplicate content filters that I have seen at least two cases of recently. These tend to kick in once the site has been crawled so do not stick to any specific date and the result is that you are buried for popular search terms but can still rank for terms with no competition and brand related queries. **
If I combined the site name/brand into a targeted keyword, the site is still ranking but if I did the same combinations with long tails (main landing pages/games previews) there is no result, and the latter is what ensures me there is some penalty or devaluation of contents (short contents=shallow contents?!).
This could be remedied by the following measures:
- canonical urls for any internal page duplication
- **remove thin or weak content pages from the site (delete or noindex) **
- remove or replace any content that is not unique to your site alone (generic product descriptions etc)
- identify any other sites that have stolen your content and request that it is removed & follow that up with DMCA request for any sites that will not play ball
All of these measures has been considered already. For an example searching a snippet of contents return site homepage or other areas of the sites except for the intended ones, that is landing pages.
**Happy to take another look if you can supply a URL. **
I have forwarded the URL to your inbox.
Many thanks for the in-depth analysis, it at least makes me thinks of more issues to investigate.
Regards,
Hossam