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To answer your question about translations, here's what Google say:

Duplicate Content and International Sites

Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this might not always be possible. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both example.de/ and example.com/de/ show German language content for users in Germany), you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately. In addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers.

(Source: <a>https://support.google.com/webmasters/answer/182192?hl=en)</a>

Rand states "We plan to have an updated version ready to launch in the next 60 days." posted on the 6th June - so Early August 2011 looks to be the target re-launch date.

Update your links to get back 100% of your link juice back.

See here for more info: http://www.seomoz.org/qa/view/48932/link-age-vs-domain-age

EDIT: DANG! How quick are you Ryan ;o) Were you at Vivid Lime's house when he started writing the question?!?

Blimey! How tight are her purse strings ;o)

As you could get away with next to no space for this if you are happy to redirect using just a .htaccess file you are going to need a very small hosting package if you chose that method.

I think I would specifically request it by email and explain why it is required and the detriment of NOT having it and ask her in the email if she can approve the purchase - essentially make her say 'YES, not problem' (and get the problem sorted quickly) or 'NO, not happening' (and leave the ball in her court - when people kick off in the top offices!)

If you are tasked to do a job (and expected to do it well!) then you can't be denied the tools you need to carry out the task - without someone else putting their neck on the block (in writing!)

If you are concerned about duplicate keywords, download the Adwords Editor and follow Google's guidelines on identifying and removing them, here: https://support.google.com/adwords/editor/answer/47633

QS aside, my concern with duplicate keywords would be the cost implication as you'll end up bidding against yourself in the auction. As Alick300 has mentioned, keywords with different match types are not considered duplicates. Be aware that broad match keywords with the same words in different order, etc would be considered duplicates.

I hope that helps you.

If you are trying to rank two sites, owned by the same company for the same (or VERY similar) products/services at the same address, with content that can never be anything other than very closely related I'd suggest that this will look (rightly or wrongly) like you're game the system and Google don't like that at all. A read through of Google's Webmaster Guidelines might help you get a better understanding of what they consider to be good (and bad) practice: https://support.google.com/webmasters/answer/35769?hl=en

Is there any scope for you to simply bring a personal lines insurance section under your main agency site, for example? I'd expect greater success doing this as you're not trying to get two bites of the cherry.

If you were to go with a separate site, you can openly use the same content across both sites by using rel=“canonical” tags to indicate to Google (other search engines are available)  that given URLs are effectively carrying the same content - Ideal if you have content that is accessible across multiple websites - as this will not impact negatively on your rankings. That said, unless there is some industry specific regulation that dictates you cannot be part of insurance agency I'd be keen to keep it on the straight and narrow and build all the content under one roof.

If you want to increase your visibility, you can potentially appear twice on the page by running a very tightly targeted AdWords campaign (you can run it for a small geographic radius) - perfect if you typically deal with local customers, face to face.

Whatever way you approach this, the potential short-term gain of beating the system (i.e. having two sites running for very similar searches) is not worth the potential long-term pain of getting caught out.

Good luck

Ho ho ho! Very whimsical indeed

For your sanity you should know there has been issues with this for all of us recently - and Delete Reply doesn't work

( Hmmm, I wonder if SEOMoz will get penalised for all of this duplicate content??? )

My apologies if I haven't presented this clearly. However, I'm not seeing anything contradictory here:

"If  same keywords are used in different match types then they are not considered as duplicate keywords."

Vs

"As Alick300 has mentioned, keywords with different match types are not considered duplicates"

As a matter of course, it would be a good exercise to run your campaign through Adwords Editor to check for duplicate keywords (as referenced above), in case any have slipped through the net.

Good luck with your campaign!

You'd want to create a redirect (usually within .htaccess - assuming you are using a Linux & Apache setup) which will automatically redirect from HTTP to HTTPS:

RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

Your web host will likely have information about this in their support section or simply Google "301 redirect from http to https"

More useful 301 reading: [https://moz.com/learn/seo/redirection](https://moz.com/learn/seo/redirection)
and, if you're still hungry for more: [https://moz.com/blog/301-redirection-rules-for-seo](https://moz.com/blog/301-redirection-rules-for-seo)

This guide on migrating from HTTP to HTTPS might be useful reading for you, too: [https://www.keycdn.com/blog/http-to-https](https://www.keycdn.com/blog/http-to-https/) 
I hope that helps. Good Luck!

I'd also look to write content to take advantage of 'Featured Snippets' by creating content that answers questions that relate to wheelchairs - even those that aren't directly related to just their parts (using Keyword Explorer, with Display keyword suggestions that > are questions  with keyword 'wheelchair') and write copy that directly answers those: Here are some examples I found:
'Which wheelchair is right for me?', 'How do I get a wheelchair?', 'What to do with old wheelchairs?' etc.
without trying to shoehorn links in EVERYWHERE, instead, drop a link into the articles that do relate closely to this keyword. You'll gain more in the long run by establishing yourself as an authority on all things wheelchair related, and raise awareness of your service in doing so.

Featured Snippets:

https://moz.com/blog/ranking-zero-seo-for-answers https://moz.com/blog/featured-snippets-from-start-to-finish https://moz.com/blog/what-we-learned-analyzing-featured-snippets

I hope that helps.

use the rel=canonical on the main page/s to show that they are the original/source/master page of the content.

See this helpful guide:

http://www.seomoz.org/blog/complete-guide-to-rel-canonical-how-to-and-why-not

Don't forget you can also tell Googlebot to ignore certain URL parameters to prevent them being indexed and treated as duplicate content.

"If your site uses URL parameters, some of the parameters may be unnecessary for page navigation. Asking Google to ignore these parameters can reduce duplicate content in Google's index and make the site more crawlable."

This is done through Google.com/Webmasters - Your Domain - Dashboard - Settings - Parameter Handling.

These articles may give you some insights:

CTR by Industry (a useful consideration) https://www.searchenginejournal.com/highest-lowest-average-ctrs-google-adwords-industry/159351/?

A quick overview: http://www.wordstream.com/blog/ws/2013/02/22/click-through-rate-by-ad-position

A more in-depth article: https://searchenginewatch.com/sew/study/2345638/ppc-click-through-rate-by-position-does-rank-matter-data

and:

http://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/

I hope they help.

If the inbound links are truly irrelevant to your company then a 410 redirect (Content deleted) is the best approach, as you're telling the search engines that you removed those pages on purpose and they should be de-indexed. A 410 should see this de-indexing happen pretty quickly (quicker than a 404, which will linger as there's a change the content was only temporarily unavailable and could return). This practice won't affect your credibility - it's simply good practice. There's no sense in redirecting them to the Wayback version of your site, either, as you simply don't offer that service any more, so the visitor is still none the wiser when they arrive there. An alternative, I suppose - if you'd like to point out that you no longer offer that service, would be to 301 redirect the remaining links to a page on your site informing visitors that you no longer carry out service X, perhaps offering a list of alternative service X providers?

My preference would be the 410 as that is best practice as 301 redirects to irrelevant pages have little or no value.

I hope that helps.

Good luck.

I'm afraid it's going to need to be added manually. (They acknowledge this is a pain, here: <a>https://schema.org/docs/faq.html#10) </a>and explain why  - sort of.

There's a getting started guide, here: <a>http://schema.org/docs/gs.html</a>

You can use Google's Markup Helper, which may make it easier for you to implement:

https://www.google.com/webmasters/markup-helper/?hl=en

There's a great help section on this, here: <a>https://support.google.com/webmasters/topic/4599161?hl=en&ref_topic=4589289</a>

If the code is in the footer (so re-used across the site) you should only need to tag it once.

Some schema properties that relate to your industry may be useful, too:

<a>https://schema.org/Hotel</a>

Good luck and happy tagging

Hi Sam,

First of all, congrats on the lovely site

DON'T PANIC!

OSE does not represent live results as it is linked to the Mozscape Index, which updates about once a month (There was on update on Jan 26th and the next one is due around Feb 28th).

Discussed here: https://moz.com/help/guides/research-tools/open-site-explorer/updates

For latest and pending update information, go here: https://moz.com/products/api/updates

If you want to do a quick check to see whether your site is showing for both www and non-www variants, do a search for:

**site:sassandgrace.co.uk **(with no spaces)

and you'll see what Google has indexed.

Interestingly, there is one reference within Google's results  for the www. version:

**www.sassandgrace.co.uk/blog-detail.html **which is a remnant from development as it contains lorem ipsum text.

If the redirects have been created manually it's easy to see why this would be overlooked.

Best practice would be to create a global redirect rule from the www to non-www. version of your site.

Read this for some solid best practices when dealing with redirects: https://moz.com/learn/seo/redirection

You can also indicate that non-www. version is your preferred version of the site in Google Search Console.

That stray page aside, I'd have no concerns. Check back in OSE after the next update and see if everything hasn't settled down.

Good Luck!

The following searches bring up a few interesting results to get you started:

http://www.seomoz.org/pages/search_results?q=page+layout+and+seo

and

http://www.seomoz.org/pages/search_results?q=page+design+and+seo

with this specific article being favoured quite well - http://www.seomoz.org/ugc/the-seo-side-of-design

Hope that helps

This approach has more than a whiff of tackiness about and I'd be keen to avoid it at all costs. With a little thought you can deliver something far smarter.

If you want to talk about potential savings, deliver this message through the body copy, using real-world examples with case studies perhaps? For example: Typical cost of waterproofing an X x Y basement using product Z = $3,200. Doing the same job with WaterAway = $27.55 (and break it down, with an itemised shopping list for the alternative method). That's going drive more sales than the hollow (and over-used) promise to save them'Save $1000s' (even if it later turns out to be able to do just that).

An effective Call to Action is borne out of successfully identifying a problem and positioning your product as the perfect solution to it. With that in mind, I'd do some keyword research around 'waterproofing' (<a>https://moz.com/explorer</a>) and see what real world waterproofing problems people are looking for solutions for and tailor your content (Including Titles and Descriptions) around that.

If this is done correctly, there's really no need to engage in cheap tricks. Understand your problems your potential customers are having and offer an easy and cost-effective solution.

To address  your question (if using "SAVE $1000's.." would help or hurt) It certainly isn't going to help - as it doesn't relate to the user's search query in any way, which is what you should be focusing on. I wouldn't go as far as to say you'll be penalised for it, either (you'd need to engage in a few other nefarious practices for that to happen). Just don't expect to be rewarded for using it - by Google or your potential customers.

I hope that helps

If the only change is to the URL (and job reference) and the content is otherwise the same, you'd definitely want to create 301s for these - this is exactly what 301s are for, after all.  The 301s should, now, pass on 100percent of the pagerank. There are caveats (PR is not the only ranking signal), see here: <a>https://moz.com/blog/301-redirection-rules-for-seo</a>

Also,  think of the user experience,  If I've bookmarked a job I'd expect to click the link and find it.

A thought: If the new system could append the job number with a fixed value, creating a pattern match redirect rule could make easy work of this for them.

Then, with your 301s in place (and confirmed to be in good order - you can run a crawl test: <a>https://moz.com/researchtools/crawl-test</a>, you can remove your old listings.

Sorry for the multiple revisions of this answer, Adam; I was in the bath when I started writing it!

https://www.screamingfrog.co.uk/seo-spider/ offers a free service (okay for a small site, below 500 links).

That'll cover you as your gardeners.scot site is well below that.

Interspire Shopping Cart. Built in SEO is excellent! (Though the support are a touch slow in a number of other areas.)

With Interspire and a good domain name I get a great number of extremely good rankings on the first page of the SERPS (alongside the likes of Amazon.co.uk) for almost every one of our targeted keywords.

Do not overlook this solution, or their hosted version www.BigCommerce.com

NOTE: SEO 'GURU' Aaron Wall had some involvement (as a consultant?) in the SEO aspects of Interspire too.

Thanks for the reply. Presented like that it doesn't look quite so offensive

I take on board your feedback; I did look at address your question, near the end of my post, though I confess my language was a little vague, so I'll try again:

Having this phrase as part of your title page will not hurt your rankings; there are far greater sins you can commit than that.

(Just don't expect to be rewarded - I'm sorry, I can't help myself!)

Something else to consider,  mentioning specific savings (to the penny) might be more eye-catching than $1000s, which comes back to my point about case studies.

If you do use it in your title. you can split test delivery and engagement of a few variants and see what works best for you.

Good luck with the project - I'll hit you up if I start getting any damp problems

You can also look at Open Site Explorer, here: https://moz.com/researchtools/ose/spam-analysis/flags?subdomain=minutedrone.com

However, as Andy says, starting with Google should really be your first port of call (assuming you have access): https://www.google.com/webmasters/tools/home

Hi,

PM sent. If you contact Moz, you can schedule a free walkthrough of the Moz tools, having given them an outline of what your are looking for from the site. This would be a good opportunity to go over issues like this. They have a UK based representative, Steve Dunn, who is really helpful.

I'd recommend contacting Moz via the blue chat icon for details.

If it is built into the framework - Genesis from StudioPress for example - it should turn itself off when it detects a dedicated SEO plugin - for other SEO plugins I would deactivate them first to prevent conflicts. Yoast's plugin will manage everything you need including a great sitemap generator - which works well where others fail (in heavily modified wordpress installs such as Appthemes Classipress for example.)

There's some good news about 301 redirects that you may have missed: Since early/mid 2016, changing the directory structure (alone) and creating 301 redirects isn't going to (or shouldn't) cause any loss in PageRank.

The fact that 301s generally resulted in a loss of around 15% of PageRank (which was confirmed by Matt Cutts in 2013: https://www.youtube.com/watch?v=Filv4pP-1nw) is simply no longer the case.

Sceptical? So was I. Read on...

In February 2016, Google Web Trend Analyst, John Mueller confirmed this:

Q. Do I lose "link juice" from the redirects?

A. No, for 301 or 302 redirects from HTTP to HTTPS no PageRank is lost.

(Source: https://plus.google.com/+JohnMueller/posts/PY1xCWbeDVC)

Further, Google's Gary Illyes confirmed this in July 2016, on twitter: 
"30x redirects don't lose PageRank anymore."
(Source: https://twitter.com/methode/status/757923179641839616?ref_src=twsrc%5Etfw)

(Bear in mind, PR is not the only ranking signal.)

So, changing URLs for SEO purposes, including "Improving directory/subfolder structure" is considered less risky now that 301 redirects preserve PageRank (as long as the content and structure remains the same).

There's a great article on the subject of 301 redirect rules: "301 Redirects Rules Change: What You Need to Know for SEO" here: https://moz.com/blog/301-redirection-rules-for-seo

Remember: For this to work out for you, the content of the page at the receiving end of the 301 needs to match the original source as closely as possible.

Good luck!

If you want to be doubly sure, you can try Fetch as Google (under Crawl) in Search Console.

And you can also try crawling with a 3rd party tool such as Screaming Frog (https://www.screamingfrog.co.uk/seo-spider/)

If these respond appropriately, it may be worth trying a crawl again, later (as the Crawl Test suggests) - it may just be a temporary glitch in the matrix.

Update us if things don't settle down or you get unexpected results following above.

Don't forget the HELP! button's there if you need it (it's right next to the PANIC! button on your keyboard  https://moz.com/help/contact

Yes, of course. You can book a second, twenty minute session (though I'm sure you can have longer if needed) using the book a session email link you received previously. I've used this twice, before and Steve was really keen to help.

I would avoid displaying the dynamic URL and re-write to create Search Engine Friendly URLs - so www.aspecialgift.com/subcat.php?PageName=GiftPage&ProductID=ABCDE becomes www.aspecialgift.com/category-name/product-name-1.html or similar

You want the URL to the product to remain constant too. Dynamic URLS usually appear when you use search and sort functions on your site and these results will be considered duplicates anyway - so you are best to exclude them from the index.

Depending on your ecommerce solution there is likely to be a SEF URL solution for it.

Dynamic URLS are also not very Human Readable either - another good reason to avoid them (have you tried reading one over the phone???

A readable URL also helps customers  as it is an additional signal to customers that this page relates to the product they are looking for.

It would also be worth running through a best practice guide for implementing HTTPS on this site, as this can cause problems with link dilution etc. if not carried out correctly:

1. Ensure your HTTPS site version is added in Google Search Console and Bing Webmaster Tools. In Google Search Console, add both the www and non-www versions. Set your preferred domain under the HTTPS versions.
2. 301 redirect HTTP URL versions to their HTTPS versions sitewide.
3. Ensure all internal links point to the HTTPS version URLs sitewide.
4. Ensure canonical tags point to the HTTPS URL versions.
5. Ensure your XML Sitemap includes the HTTPS URL versions.
6. Ensure all external links to your site that are under your control, such as social profiles, point to the HTTPS URL versions.

Source: http://searchengineland.com/https-setup-causing-seo-issues-254236

The legal wrangling aside (as this isn't something to concern ourselves with from a technical standpoint) I'd say this boils down to: If I redirect all of the established equity for one site well-established, authority site between two newly-established domains, will the new sites do as well, pro rata, as the original site?

Short answer, no.

The purpose of a 301 is to tell Search engines that the original content has been moved elsewhere. on a permanent basis. Between 2013 and early 2016, it was the case that approx 15% of PageRank was lost when using a 301. However, that is (thankfully) no longer the case *BUT **just because Google no longer imposes a penalty for 301 redirects, PageRank is only of hundreds of signals that Google uses when ranking web pages.

In a perfect world, if you create a 301 redirect from one page to another where the content remains exactly the same AND  only the URL changes, then you should see no fall off in traffic.

See: https://moz.com/blog/301-redirection-rules-for-seo

Even if we assume that you have evenly (and successfully) divided 100% of the links between the two sites, with each page redirect passing over 100% of the link equity (and, in this hypothetical world, each page is carrying the same level of authority), you're still dividing the overall domain authority between two sites, so, even if everything goes perfectly when you create all of the redirects, you still end up with two sites which are weaker than the original.

In reality, of course, you are unlikely to manage to pass on every drop of 'link juice' from each of the original pages, and not all pages will carry the same weight as the others (you could compare page authority in Moz and divide by overall "value" rather than number of pages but that's never going to be precise - or easy). And this is before all of the other  ranking signals come into play.

I'd suggest the best you can do here is to carefully plan and execute the separation but both parties are going to lose out here - it's now a matter of trying to lose least.

(*I like big buts and I cannot lie.)

I have done a lot with Interspire's Shopping Cart (which is the self hosted version of www.BigCommerce.com)

This has a review feature built in - and the REVIEWS appear directly under the product that is reviewed. Admin can control and edit reviews too (as you will have to approve them manually - which is a very sensible idea.)

Hopefully your users will leave reviews which are rich in related keywords - and I am sure that some shameless owners probably manufacture their own reviews just to gain a bit of additional on page keyword content - tskk tssk!

You could also setup a forum for additional product discussions alongside the main ecommerce site and allow users to engage in product discussion - with some links to the associated products and incentivise users who submit product reviews and articles?

1. Create 301 redirects from any of the old pages to their equivalent new pages - this tells Google that old content has moved from www.abcdomain.com/page1.html to www.abcdomain.com/category1/page1.html for example. Do that for every page. If there isn't an exact match for the old page - redirect it to an equivalent page where possible. (You can get a wordpress plugin to manage your 301 redirects - if you want to manage/monitor them - but modifying the .htaccess file is better.

You might want to create a spreadsheet or list based on an existing sitemap perhaps of the old url structure and the new one and cross reference them and mark each one as redirected as you create your 301 list for the htaccess file.

2. Resubmitting a new xml sitemap in Google.com/Webmasters may help the changes get picked up a little quicker.

3. Advise the client that 301 redirects can take a few weeks to properly kick in in terms of Google giving them back 90% of the authority they had previously - so you are likely to dip in the rankings for a bit - however, the better optimised site will eventually offset that and take it beyond where it was previously.

As part of the normal backlink profile you would absolutely expect to see some nofollow links (In many cases, you can expect to see more nofollow than follow (Moz's inbound links have a ratio of something close to 40% follow to 60% nofollow). Of course, if you only have a few inbound links there's every chance that 100% of them could be passing equity. However, as your site grows, you'd definitely expect to see that percentage drop off. Being honest, I can only see this ratio being something to concern yourself with if you are trying to make your backlink profile "look natural", rather than allowing to develop naturally. Often, the kind of places that allow you to "get" dofollow links (i.e. paid links/directories etc.) are of lower quality and Google will have a pretty good understanding what they're up to and simply discount the links, which could see you investing a lot of effort and gaining nothing of any worth at the end.

So, in summary, there is no optimal ratio of follow/nofollow links, only good links (natural/relevant) and bad links (paid/spammy). Concentrate your efforts on building great contents, satisfying your visitors (by giving them what they want) and building relationships within your vertical and you'll gain far more from fewer links. It may seem counter-intuitive, especially if you see your competitors gaming the system, but their success will likely be short-lived.

I know that the "build great content" and "putting the user first" messages can seem a little trite, but you hear it a lot because it's true.

Good luck with your project!

Don't do it! A change of this magnitude is never going to pay back sufficient dividends; a keyword in your URL is considered a very small ranking factor -  you're also going to need a lot of things to remarkably well to pull this off without taking a hit.

The following articles may be of interest to you:

https://www.seroundtable.com/google-urls-seo-17889.html

https://www.seroundtable.com/google-keywords-in-urls-a-small-ranking-factor-21577.html

And see John Mueller (Google)'s comment here:

https://productforums.google.com/forum/#!topic/webmasters/x6EZskkV7bM/discussion

The idea of a landing page (as Andy suggests) makes much more sense.

If you were building this site from scratch then adding the keyword into the url is still a good idea but causing major upheaval (and taking not inconsiderable risks) to shoehorn it in is not.

Focus on a creative content experience and you'll find a better way. In many ways, knowing that the URL restructuring isn't the best way to proceed should make finding the right way [a little bit] easier.

Good Luck!

1. Start here: http://www.seomoz.org/beginners-guide-to-seo

2. Avoid keyword stuffing! (Don't overuse the same keyword within your pages! Do use diverse keyword variations - There are at least 7 uses of the keyword 'Vacation Homes' on the first page alone! THIS IS WAY TOO MUCH!

Create content with the end user in mind - not just Google! If that was an article in a newspaper or a magazine your reader would soon tire of reading it and look elsewhere for more informative content which flows more naturally. Google will recognise what your page is relevant for (and rank you accordingly) if you give if a few subtle signals i.e. some use of the main keyword in important areas - URL - page title - Meta Description H1 tag heading and variations within the body text. But shouting and repeating yourself will not get you any more attention from the search engines as a result.

Do take heart from the fact that one of the first things people learn about SEO is keyword use - and as such we all stuffed them everywhere when we started off ;o)

See also:

http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

Immediately after the main content. This is exactly where your reader will end up at the point when they will decide whether to endorse the content with a share. Don't make them think, or search. Make it quick and simple - if they have to search for it - or they find it in an area that could relate to another section of the site they won't click it and you will lose the opportunity.

I see a connection between social bookmarking/share buttons and post comments too and as such this reinforces my thinking that immediately after the main content is the intuitive placement position.

For reference, with Yoast enabled, you'd expect to see:

<title>TITLE</title>

http://wordpress.stackexchange.com/questions/23191/how-to-remove-a-meta-description-or-other-head-contents

If your theme is supported by a third-party, you can ask them for assistance, of course.

If it's not built-in to the theme, it could be another SEO/META plugin causing the duplication, perhaps? - One way to test if it is built in to the theme would be to switch (temporarily) back over to a standard wordpress theme and see if the issue persists. If it's still there, try disabling likely plugins and test.

Good Luck!

Bear in mind that the Mozscape API Index was updated on 26th August. The day your sites (and other) sites dropped a few points. Thanks to ViviCa1 for posting a reference to this, elsewhere.

See here for details and date for next scheduled update: https://moz.com/products/api/updates

I'd second what Dmitrii says about backlink profile for site that dropped the least.

Nope.

Using Google+ as intended may deliver positive results for your site, though.

This is a nice article: https://moz.com/blog/google-plus-tips-seo

The solution to this doesn't need to be complicated. You should keep the H1 in place across all devices. To do so, set H1 size using EM, rather than the more traditional PX. Em is a scalable unit. An em is equal to the current font-size, for instance, if the font-size of the document is 12pt, 1em is equal to 12pt. Ems are scalable in nature, so 2em would equal 24pt, .5em would equal 6pt, etc. Ems are scalable and, therefore, mobile-friendly.

I hope that helps.

Technical SEO considerations aside, first.

The answer depends (in part) on who their target audience is and where they are located.  Are they targeting Parisians or Glaswegians, for example? As these are two totally different audiences with totally different expectations.

I'm guessing it's aimed at English speakers across the UK mainland, so something with mainstream appeal would be preferable to my mind. There are few peoples on earth more staunchly proud of their nationality than the Scots (and rightly so), but the current branding may be a bit of an irrelevance or source of confusion at best or a turn-off at worst - for some. Of course, the opposite applies if you are selling to Scots or selling authentic Scottish produce, but they aren't.

If they are using .scot or .scotland or some other variant (again, technical SEO considerations aside at this stage) there is some risk of confusion as people are still more familiar with the .com/.co.uk domains and you wouldn't want to lose potential clients to competitors with similar (and more memorable) domain names. (These .vanity type domain names are gaining traction though - albeit when the .co.uk variants are taken - you only need to Google any ad/media/seo agency to see a profusion of .buzz .agency .hipster - I haven't looked, but I'll wager that's out there, too!)

So, brand perception and confusion aside, we can look at technical SEO:

Is there any benefit to using a different domain suffix (user perception aside)?

• And, this may be the main thrust of your question.

No, as all TLDs are treated equally by Google. (See: http://searchengineland.com/google-explains-how-they-handle-the-new-top-level-domains-tlds-225671

So, there is no gain to be had from changing over - from Google's perspective.

However, If they are targeting French speakers exclusively then I see a case for ruling out on a .fr domain, especially if you have a local presence over in France. It goes without saying that you'd want the site presented in French first, too - but that's a given. a Google My Business listing to target local search etc would benefit, of course.

You could go as far as hosting the site in France to boost server response by a few milliseconds or so, but this is only applicable if you're actively seeking a predominately French customer base.

If you are thinking of switching domains or moving sites there are obvious logistical considerations (redirects, migration of content etc - depending on how you roll it out, so there is risk of losing some ground in the SERPS (even if you execute the migration flawlessly).

Of course, if my speculation is correct and you are targeting UK users in the main and you are gaining any kind of  traction with the current site, you may be better to focus on delivering a better on-page experience - "Best places to visit in Dordogne" type articles, so you're catching prospective clients early into the buying process, broadening your site with engaging content, carrying out some content outreach exercises, promoting your brand on Social Media etc and stick with what you've got and there's no reason at all why you can't rank very well for any term you wish - you just need to but the work in to get the rewards. Just persevere, produce great content, keep your target audience in mind and you can beat the best - and you'll never be short of Scottish customers.

Bonne chance!

Julie is absolutely on the money; A lack of comments on blog posts will not harm your ranking (though a lack of traffic and engagement might). Getting your content shared and linked-to is where you should focus your attention; build great content and engage within your niche/community and you'll reap the rewards. Opening your comments up to the world will see you bombarded by comment spam. If your content is engaging enough that genuine visitors feel compelled to comment then the odds are it's the kind of content they would share. If you feel you are denying them a voice by preventing access to comments, perhaps you should consider a forum?

Good luck.

The URL that is valid is http://rushhour.net.au/bootcamp/ (rather than the .html variant) and that is being indexed and shows:

BootCamp Parramatta | Outdoor Group Fitness | Rush Hour

<cite class="_Rm">rushhour.net.au/bootcamp/</cite>Boot Camp Parramatta comprises of 1-hour training sessions, 3 days a week over 6 weeks. You also receive a complimentary pre and post Health Assessment.

So it looks like there have been some changes recently?

All appears to be in order, just give G a little time to catch up.

I hope that helps.

It does work. I have seen it in practice (aherm!)  'An associate'.... AHERMMMM! used http://www.socialkik.com/facebook_promo.html - and got tangible results. My 'associate' says don't bother with the targeted fans package as they are clearly ficticious accounts, so they cannot possibly be targeted. Furthermore it's amusing to see how many of the 'fans' have a surname that is also a forename Brian Christopher/Christopher Brian etc etc - they sound like a load of fancy hairdressers!

BTW Result was a No 4 position in Bing US for a facebook.com/exactmatchkeywordphrase - from somewhere on Page 3...

These sites all sell themselves very well, but they are all going to be either made up of fake accounts and/or 12 year old kids - signing up for some crummy scheme which will promise them a free iphone5.

However, these 'fans' do help boost your numbers, so you look credible/established to the real fans you pick up later.

Interesting article on the influence of Twitter and Facebook on Google rankings here: http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings

Hi Eelco,

This extract is taken from an article on Search Engine Land "Google Explains How It Handles The New Top Level Domains (TLDs)": http://searchengineland.com/google-explains-how-they-handle-the-new-top-level-domains-tlds-225671

"Q: How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they really in search?
A: Overall, our systems treat new gTLDs like other gTLDs (like .com and .org). Keywords in a TLD do not give any advantage or disadvantage in search."

Personally, I think it's inevitable that we'll see wider adoption of these new TLDs (despite them having a 'vanity' feel about them at the moment) because, quite frankly, all of the good .coms are gone!

I hope that helps!

I did a quick search for 'step bolts". This was the number one, organic result (in Google UK) - but it's a US store.

https://www.fastenal.com/products/step-bolts?term=step+bolts&r=%20~|categoryl1:%2 2600000%20Fasteners%22|~%20~|categoryl2:%22600001%20Bolts%22|~%20~|categoryl3:%22600033%20Step%20Bolts%22|~

The first thing I note (without considering structural differences) is that they present only 12 products per page, whereas you present a maximum of **500. **

**More products on the category page equals more repetition of the same keywords. **

If you are concerned about keyword stuffing, this would be the very first change I'd make, not least to reduce the time it takes for the site to return the results - especially where you have more products present. Reducing the results shown to 12, for example, will greatly reduce the number of references to the category page while still delivering the right results to potential buyers. When you've got them on site, they can see that the page is aligned with their search and navigate through the results page as required.

I've used On-Page Grader on their site (as above) and they get a B grade:

It shows 31 references to the keyphrase 'Step Bolts' with 15 of those in the body text.

Your category page shows 49 overall, with 45 in the body alone (you haven't used them in ALT tags).

So, both of you have been flagged (by Moz's grader) to have used keyword stuffing. However, they still rank number one organically for this phrase. I guess your competitors aren't overly concerned with the results of the Moz On-Page Grader. Perhaps, if you, make the adjustment to the number of results you return on your category page, you wouldn't need to concern yourself with it too much either?

I hope that helps.

Good Luck!

Rand talks about URL shorteners and their effect on link juice etc here: http://www.seomoz.org/q/is-there-anyway-for-redirected-links-to-still-provide-seo-value - Very good info (as you would expect from the bearded one...)

You haven't given us too much to go on (what searches are you performing and what results are being delivered - are they local results etc.) However...

The first step to replicating (and surpassing) a site's success is to understand it.

To get you started, take a look at Moz's Open Site Explorer, searching around this website and you'll see that this site has only a small number of established links from a handful root domains,  though the ones present almost all relate to Wedding Photography, none of them are spammy and most have a respectable Domain Authority. If you look Linking Domains and change Target to Root Domain (https://moz.com/researchtools/ose/domains?site=emilyhelen.com&target=domain&sort=domain_authority&page=1) you'll see a list of these, the linking pages and their DA.

You can also Compare Link Metrics for your site against this, here: https://moz.com/researchtools/ose/comparisons?site=emilyhelen.com

Quality, inbound links which pass on link equity from related sites are a big factor as they serve as endorsements, so you'll certainly want to develop as many of these as you can and the best way to do this is through building relationships with the humans behind the sites and getting them to engage with your content - if they like it there's a good chance they'd be happy to share it with their audience.

Also, be sure to check that your assumptions are correct. To do so, take advantage of the Rank Checker, here: https://moz.com/researchtools/rank-tracker which you can use to confirm your (and your competitor's ranking) for a variety of keywords, to check that what your seeing in your browser is a true reflection of what the rest of the world are seeing.

Beyond that, this site has nothing much in the way of text content (that I can discern at a glance).

I hope that helps give you a clearer understanding.

Good luck!