Adam,

I am highly considering 301-ing the homepage to our main source of revenue and because it actually ranks along with our other pages. If we do this i am guessing we'd be taking more of a hit on our other new website, which i am willing to do.

This sounds like the best option to keep revenue a float while we build these brands back up. Assuming I will be launching everything in August, how many links to recommend I build to each domain?

Thanks,

Paul

Here's the deal. My website stbands.com does fairly well. The only issue it is facing a long term branding crisis. It sells custom products and sporting goods. We decided that we want to make a sporting goods website for the retail stuff and then a custom site only focusing on the custom stuff. One website transformed and broken into 2 new ones, with two new brand names.

The way we are thinking about doing this is doing a lot of 301 redirects, but what do we do with the homepage (stbands.com) and what is the best practice to make sure we don't lose traffic to the categories, etc.? Which new website do we 301 the homepage to?

It's rough because for some keywords we rank 3 or 4 times on the first page. Scary times, but something must be done for the long term. Any advise is greatly appreciated.

Thank you in advance. We are set for a busy next few months

My PR also went from 4 to 3, but one of my blogs went from 2 to 3. I haven't seen a difference in traffic or rankings yet. Steves advice is solid and my best recommendation is to just keep looking and getting high quality links and writing high quality content. The new webinar has some great incites on this.

Your website, by the way, looks great.

But, does the use of a Content Delivery Network (cdn) itself affect seo? For example my pics / code will be hosted differently. Just kind of confusing to me since I'm used to URL structure being: mydomain.com/images/pic.jpg instead of xyz.cdn.com/2523/myname/pic.jpg. Is this even something to be concerned about?

I feel kind of stupid asking this, but if i use one it would speed things up quite a bit. It is for a ecommerce website, any guidance on this would be awesome!