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Yip that is exactly why your rankings are plummeting. Its important to always do an SEO migration if your URL structure is going to be changing.

I would recommend that you have a 301 redirect added from the old URL to the new one. If your website has been ranking well and attracting organic traffic for a long time, hopefully you have Google Analytics installed. Then I would suggest having a look at your top organic landing pages for at least the past year and ensuring that you setup 301 redirects from the old to new pages. Thats if your old pages are still indexed in Google.

If you had Google Search console linked then you also need to create a new profile as I see you now have https setup.

Anyway I hope some of this info helps and you manage to salvage some organic value and rankings.

Hi, currently I have created an XML Href Lang site map for the main .com website. Lets call it projectx.com in this XML href lang file I have indicated that there is also a projectx.co.uk version of the site.

Question: Would the XML HREF LANG sitemap file be uploaded to the root of the main projectx.com only? or would another version need to be uploaded to the projectx.co.uk root too?

Thanks in advance!

Thanks Tymen for your response. Yes exactly in order to maintain 2x websites it will be more resources that is why we would like to keep one website. But I thought I would just check in with the community in order to make sure from an organic point of view and hiding content for users from specific ip's that this doesnt have a negative effect on our organic traffic.

Thanks again.

Hi I have a question regarding country specific SEO and what would the best approach be?

I have website A which is currently ranking well in Google country A, I would now like to introduce a new website B which is only specific to users in Google country B.

The only difference between the 2 websites is that website B will have different prices and products for the users in Google country B. From a development point of view we would like to only have one instance of the website which can be served to users in country A and B all that we would do is change some of the content and prices based on the user IP which means that users in country A see a different version of the website to users in country B.

Is this approach fine from and organic point of view? Or would we need to have 2 separate websites and make use of Href Lang?