Hi again,
We recently had a technical search audit done by a specialist agency and they discovered a number of internal links that caused redirects to happen. The agency has recommended we update all of these links to link directly to the destination so we don't lose out on link equity.
We'd just like to know if you think this would be a worthwhile use of our time.
Our web team seem to think that returning a 301 to a crawler means that the crawler will stop indexing the original URL and instead index the redirected destination?
Thanks all.
Clair