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Super, thank you. I thought I was going crazy.

I didn't realise Google now serves different descriptions based on search intent.

Hello,

We recently added the review star markup to our website:

If you search Esplendido hotel in Google, you'll see us appear: https://www.i-escape.com/esplendido-hotel

Google appears to be picking up the actual review and using it as the description in SERPs. Is there a way we can revert this back to the old description? Happy to keep as is but it is too long as it is according to Google?

Thanks all,

Clair

Hi Andy,

Thanks for the quick response.

It is one of the points raised and I do feel a lot of them are quite vague. But then as the answer above says perhaps all of these little changes to do make a difference when added together.

SEO is such a vague term these days!

Hi Greg,

Thanks so much for answering speedily. So you'd recommend taking the time to change these internal links to the current URL rather than the redirect URL?

It seems there are so many conflicting/vague opinions on SEO - it's hard to know what's best to do!

Hi again,

We recently had a technical search audit done by a specialist agency and they discovered a number of internal links that caused redirects to happen. The agency has recommended we update all of these links to link directly to the destination so we don't lose out on link equity.

We'd just like to know if you think this would be a worthwhile use of our time.

Our web team seem to think that returning a 301 to a crawler means that the crawler will stop indexing the original URL and instead index the redirected destination?

Thanks all.

Clair

Hi,

I'm currently covering a maternity marketing role at i-escape and one our main objectives is to increase organic traffic to the website.

i-escape has a selection of hand-picked boutique hotels, villas, lodges, guesthouses and apartments for people to discover and book. At the moment each hotel page URL follows this structure:

https://www.i-escape.com/hotelname

We'd like to change this to include some searchable words in the URL dependent on the type of hotel. For example:

https://www.i-escape.com/boutique-hotels/hotelname or https://www.i-escape.com/boutique-apartments/hotelname

If we do go ahead, we know we need to make sure all old style URLs canonically redirect to the new style.

Is having the keyword in the URL important enough for us to change over 1500 URLs on the website? We have quite a high quality links pointing to these hotel pages URLs. Also, will this help us with navigation/user journeys/crawls as there will be a /boutique-hotels/hotelname rather than just /hotelname?

Thanks so much all!

Clair

Hello,

When we search for 'boutique hotels' the following URL appears on first page in Google UK:

https://www.i-escape.com/united-kingdom/boutique-hotels 

While we're pleased to be ranking on first page, I was wondering why it hasn't picked up our homepage, as it has for our competitors. Does this simply mean Google deems this page more worthy of first page SERPs?

Thanks again for your help Moz community!

Thank you Bernadette.

The one thing I'm struggling with here is how to recognise what the actual duplicate content is as it's a listing page which generates different results each time. Here are some examples:

https://www.i-escape.com/boutique-hotels?collection[0]=barefoot
https://www.i-escape.com/boutique-hotels?collection[0]=dog-friendly
https://www.i-escape.com/mysore/boutique-hotels
https://www.i-escape.com/namibia/boutique-hotels

Best wishes,

Clair

Hello,

I've just crawled our website https://www.i-escape.com/ to find we have a duplicate content issue. Every places to stay listing page has identical content (over 1,500 places) due to the fact it's based on user searches or selections. If we hide this pages using canonical tags, will we lose our visibility for each country and/or region we promote hotels?

Any help on this would be hugely appreciated!

Thanks so much

Clair

Hi again,

We recently had a technical search audit done by a specialist agency and they discovered a number of internal links that caused redirects to happen. The agency has recommended we update all of these links to link directly to the destination so we don't lose out on link equity.

We'd just like to know if you think this would be a worthwhile use of our time.

Our web team seem to think that returning a 301 to a crawler means that the crawler will stop indexing the original URL and instead index the redirected destination?

Thanks all.

Clair