Questions created by iescape
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Descriptions appearing for review star Rich Snippets
Hello, We recently added the review star markup to our website: If you search Esplendido hotel in Google, you'll see us appear: https://www.i-escape.com/esplendido-hotel Google appears to be picking up the actual review and using it as the description in SERPs. Is there a way we can revert this back to the old description? Happy to keep as is but it is too long as it is according to Google? Thanks all, Clair
Intermediate & Advanced SEO | | iescape0 -
Should we optimise our internal links?
Hi again, We recently had a technical search audit done by a specialist agency and they discovered a number of internal links that caused redirects to happen. The agency has recommended we update all of these links to link directly to the destination so we don't lose out on link equity. We'd just like to know if you think this would be a worthwhile use of our time. Our web team seem to think that returning a 301 to a crawler means that the crawler will stop indexing the original URL and instead index the redirected destination? Thanks all. Clair
Intermediate & Advanced SEO | | iescape2 -
Should we change our URLs for SEO benefit?
Hi, I'm currently covering a maternity marketing role at i-escape and one our main objectives is to increase organic traffic to the website. i-escape has a selection of hand-picked boutique hotels, villas, lodges, guesthouses and apartments for people to discover and book. At the moment each hotel page URL follows this structure: https://www.i-escape.com/hotelname We'd like to change this to include some searchable words in the URL dependent on the type of hotel. For example: https://www.i-escape.com/boutique-hotels/hotelname or https://www.i-escape.com/boutique-apartments/hotelname If we do go ahead, we know we need to make sure all old style URLs canonically redirect to the new style. Is having the keyword in the URL important enough for us to change over 1500 URLs on the website? We have quite a high quality links pointing to these hotel pages URLs. Also, will this help us with navigation/user journeys/crawls as there will be a /boutique-hotels/hotelname rather than just /hotelname? Thanks so much all! Clair
Technical SEO | | iescape0 -
Different URL (not homepage) showing up for main keyword
Hello, When we search for 'boutique hotels' the following URL appears on first page in Google UK: https://www.i-escape.com/united-kingdom/boutique-hotels While we're pleased to be ranking on first page, I was wondering why it hasn't picked up our homepage, as it has for our competitors. Does this simply mean Google deems this page more worthy of first page SERPs? Thanks again for your help Moz community!
Link Building | | iescape0 -
Duplicate content on Places to Stay listings pages
Hello, I've just crawled our website https://www.i-escape.com/ to find we have a duplicate content issue. Every places to stay listing page has identical content (over 1,500 places) due to the fact it's based on user searches or selections. If we hide this pages using canonical tags, will we lose our visibility for each country and/or region we promote hotels? Any help on this would be hugely appreciated! Thanks so much Clair
Technical SEO | | iescape0