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Hi Guys

Selecting the right keywords that a website can realistically rank for is a key to gain top rankings relatively quick.  I am just curious to hear how you guys do it  (the methodology) when selecting which keywords to push? I mean you need to check the competition for each keyword as well so how to check this quickly to see what we realistically can rank for?

Cheers

John

Hi Guys

Just curious to hear what you guys do to rank blog posts in the top in Google especially onsite, after the RankBrain update? Do you still use SEO tools to optimize this or are the SEO tools outdated for this? If yes which tools do you use to get success with?

Cheers

John

Hi Egol,

Thanks for this, but when you compare the content on that site, it's less content and inferior as well to all those three.  That site does not have the credentials as well. Not even a certified rehab in Thailand. Their site is not that useful as well compared to the other sites. I am with you in making the best site, so it's very strange that Google would rank such a site in the top because it's not following that logic.

So you do not think Google uses Authority/Trust when ranking websites?

Best

John

Hi Roman,

Thanks for this. I am with you on all these but still that site is ranked #1 which is very strange. We have taken a very deep look at the backlink profile so this is why it's perplexing cause that site has only a few spammy backlinks compared to the others. I know what you mean no follow but those 3 others have many more relevant and higher quality backlinks, and still that guy ranks ahead.

If you look at them and compare onsite you can see the other 3 sites have more and better content, they have the necessary titles and meta tags etc. Still that site ranks way ahead.

So you do not think Google uses any trust/authority factors when ranking websites?

Thanks

John