Igor Goldkind was an early UK evangelist for new digital media and the Internet as a marketing platform coordinating some of the first publishing websites for Oxford University Press and Usborne Books in the 90's, among others, as Creative Director for the company 'Artemis interactive'. He set up 'Signa Internet Strategies' in 1999 specifically to address SEO and internet marketing for commercial and non profit organisations.

Throughout the 90's Goldkind was a key web strategist and project manager for early web-based initiatives for clients such as the Swiss Embassy, Oxford University Press Christian Aid, Tate Modern, Lisson Gallery and the Financial Times.

In 2001 he relocated to Oxfordshire and continued to service the academic and publishing sector as a strategist, web usability expert and SEO until 2007 when Goldkind was recruited by PHi (a major Manchester-based marketing firm) as their Director of Technology. In August of 2007 he was seriously injured in a high speed automobile accident involving directors of PHi and subsequently parted with the company the same year.

In November 2008, he launched OxfordSEO.com an SEO services firm dedicated to delivering semantic web development solutions to publishers, academics and businesses in and around Oxford