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Hi Bob,

Personally I've always had more success emailing first. Then I follow up with a phone call. Reason being is that I found myself spending way too much time explaining myself to someone who had no idea what I was talking about or who I needed to speak to within the company. Even when I eventually did get through to the right person, it was difficult to get their attention without sounding like a cold call sales person.

Secondly, people are bombarded with nuisance calls now on a daily basis, to me it shows some respect when sending an email through first (no harm in mentioning the fact that you're avoiding to call them first).

The best route in for me at the moment is Linkedin. Easy to find specific people within an organisation that you know you need to speak to make things happen. Tend to get a better conversion rate through this.

Cheers, Steve.

You're quite right but often if I am interested in what an email had to say, I'll already be on to the next email / work task and the notion of contacting them will be a distant memory.

Sometimes it pays off and when it does, it's an opportunity gained and not missed. I'd rather have 30 people tell me to shove my face in to a moving bus and have one person convert rather than let 31 people stew over an email which they may or may not ever get back to me about.

I can understand your approach though and I guess it really does depend on the type of email. I assume from the question, we're talking more outreach than we are DR/Sales.