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Hi, Hoping someone can clarify this for me. I've set a goal up whereby the rule is to pick up all pages with "Thank-you" in the destination URL (regular expression). So, when someone fills out a form, it will count as a lead. I'm about 8 weeks in to the campaign now and measuring the last 4 weeks I've had a total of 30 goals completed. I have two issues with this and I really hope someone can help clarify: Using a custom report I can see that I've actually had 52 Visits to the Thank-You pages, 49 Unique Visits and 60 pageviews. Where is Google getting the goals from? I have 51 leads in my inbox from the campaign so far. So, much closer to the above stats in the custom report than in the Goal report. Why is this? Thanking you in advance!