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Sorry, but this question is very difficult to answer. There might be tons of reasons why this happened. Might be one of those Penguins - killing some exact-match anchor texts.

I would maybe add one point because it may seem stupid to count total visitors only. Of course! From the point of a long term view, it has no sence. But the client himself is a account-scouting company mainly. He needs to show off good (means great visits) digits. No matter, where do they come from. The linkfarm or the brand-domain.

Hello Moz and Mozfans,
I would like to ask you a question. Our friend runs a real-estate server site with aprox. 450 000 visitors a month. There is aprox. 15 000 products to be sold. The problem is, their business strategy lies in visits, not conversions.

They also run a huge (you may call it linkfarm) syndicate of exact-match domains, where all those products are feeded. Of course there is supposed to be a duplicate content, but for some reason Google does not care and indexes them. As a result this syndicated exact-match domain agregate has aprox. 350 000 visits a moth, almost as much as their main brand and domain. The thing is they need those numbers. Finally my question:

Should we persuade them to:

A. forget the linkfarms and focus on their top-product

B. milk the linkfarm as much as possible before ban

C. something else?

Thank you very much. Bestr regards

INIZIO

They may be the same, but getting those 15.000 visitors costs you much more.