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So here's the scenario... You own the exact match domain for "Acupuncture Intake Form" and want to create a page that targets the phrase, "Acupuncture Intake Form Template"... In terms of SEO, which of the following permalinks does a better job targeting the term "Acupuncture Intake Form Template" : A) www.acupunctureintakeform.com/template/ B) www.acupunctureintakeform.com/acupuncture-intake-form-template/ From a user-friendliness perspective, I can definitely see why the /template/ is more ideal. It's more memorable, easier to link to, and logical. I'm just wondering whether there is some edge that the /acupuncture-intake-form-template/ has that I'm not aware of, or if there's some gray area. I can also think of scenarios where the longer version might be better. For example, if there were several different kinds of acupuncture intake form templates. If that were the case, then /template/ might be too vague (e.g. is it the normal "acupuncture intake form template" or is it the "acupuncture intake form template with diagram"). So in that respect, the longer one might be less concise in certain situations, but in others provide more clarity. (Note: I'm looking for answers to this situation as it applies to any website. I just chose this extremely small niche exact match domain because it's an example that illustrate my questions). Thanks in advance for any answers, insights, or comments! I'm not sure if there's a specific answer, but I'm sure there are some key points to discuss. Michael