Questions created by Intergaz
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What to do with outdated and irrelevant content on a website?
Hi everyone, On our corporate website we have a blog where we publish articles which are directly related to our company (house heating systems and gas cylinders) and some articles which are completely irrelevant to our core business, but which might be of interest to our potential clients. Recently I've been told that it is not a good idea to include these not directly related posts to our core business, because Google might be somewhat confused at to what our core business is all about. I was advised to research this topic and think of completely removing blog posts that are irrelevant to our core business from our blog. By removing I mean completely removing pages and setting a 410 status to tell Google that it is not a 404 error but that these pages were intentionally removed. I would like to hear some independent advice from Moz community as to what I should do? Thank you very much in advance.
Content Development | | Intergaz0 -
Why our competitor with lower DR and PA outranks us in Google?
Hi everyone, I really don't understand why our competitor with lower DR and PA outranks us in Google.lv (Google Latvia). Below is a screenshot showing that our company takes #2 for the following keyword "gāzes baloni" in Google. Our DR is 24 and our PA is: 26, whereas our competitors DR is 23 and their PA is 19. The content on our page is much better too - we have clear Title, description, Q&A section etc, whereas our competitor has very limited content, just photos of the product and titles. Any suggestions would be highly appreciated. Thank you very much in advance. PYNPLNw i1lp4QI NriO6O4
Technical SEO | | Intergaz0 -
How is it possible that our page outperforms our competitors by all factors yet we are #5 on google search and they are #1, #2 and #3?
I've just carried out "Compare Link Metrics" analysis where I have compared our company page for a specific keyword with our competitors and it appears that our page outperforms our competitors by all factors provided by MOZ.com, yet our page is displayed as #5 in google search results and our competitor is taking #1, #2 and #3 for the specific keyword: "gāzes baloni". Attached are screenshots. Any ideas why this might be the case and what tactics should I adopt in order to change the situation? Here is the link to our website page for this keyword: http://www.intergaz.lv/lv/gazes-baloni And here are the links to our competitor website: http://www.lpg.lv/lv/gazes-baloni/ipasie-piedavajumi/ipasie-piedavajumi.html , http://www.lpg.lv/lv/gazes-baloni/gazes-balonu-specifikacija/ , http://www.lpg.lv/lv/gazes-baloni/gazes-balonu-iegades-vietas/ . Thank you very much in advance. ZoYSJ Zaq1C
Link Building | | Intergaz0