Using a CMS like WordPress is not a problem to organic search engine rankings as long as you maintain unique and related meta descriptions and titles to all of the pages of the blog. Below two articles will be useful for you to start with.
Best posts made by Iresh.Dilan
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RE: Is there any negative SEO effect when using Wordpress for your Blog?posted in Web Design
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Register a Domain: Brand Name VS Product Nameposted in Branding
Hi All,
Since Google give more priority to brand names and most of the penalized websites by Google's Penguin update are websites which had links with promoted keywords, is it a good idea to register a new domain by the product name (ex: www.leatherbags.com) ?. Or is it good to register the domain by the company or brand name and then build a reputable brand first before targeting product based keywords (ex: leather bags) ?.