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I've inherited an SEO client who's got all kinds of ranking problems. Currently his name Dr. Laddis shows up for his old practice, Saratoga Cardiology Associates (http://saratogacardiology.com/) instead of his current one Cardiology Specialty Services (http://cardiologyspecialtyservices.org/ )  He's also showing up with a G+ for the old practice that's listed as closed. The 2nd listing is for his bio on the hospital page.(<cite class="_Rm">https://saratogahospital.org/doctor/theodoros-laddis-md-facc/  )</cite> Then come the usual Dr directories. His YouTube channel shows up. But his actual website isn't until the middle of the 2nd page. I'm also having similar issues getting the practice to show up in search (http://cardiologyspecialtyservices.org/ ). As I was coming on board, they also had a name change from Saratoga Cardiology Specialty Services to Cardiology Specialty Services. Their G+ local business page has the custom URL for Saratoga Cardiology Specialty Services but the name on the page is Cardiology Specialty Services. Their website is actually part of the hospital multisite with a URL redirect. While the site shows up for "cardiologist Saratoga" their G+ page doesn't show up.(https://plus.google.com/+Saratogacardiologyspecialtyservices/about ). I've also done on-page SEO and am still in the process of submitting to directories. Any thoughts on what the hangup is or what I can do to clear up this mess would be appreciated.

We have a healthcare microsite that is in a subfolder off a hospital site.They wanted to keep their TLD and redirect from the subfolder URL. Even with good on-page SEO, link building, etc., they're not organically ranking as well as we think they should be. ie. They have http://our-business-name.com vs. http://hospital.org/our-business-name/ For best SEO value, are they better off having only their homepage as TLD and not redirect any interior pages but display as subfolder URL? ie. Keep homepage as http://our-business-name.com but use hospital urls for interior pages http://hospital.org/our-business-name/about/ Or is there some better way to handle this?

I'm hoping to find what percentages change the levels for the difficulty score meter in the keyword difficulty tool. For example, when does a blue -- non-competitive -- move into the green level, and so forth. Also, I can't find the description (names?) of all the levels (highly competitive, non-competitive, etc). Thanks for your help.