I recently started a discussion on Google+ and thought I would get some feedback from the SEO community.
https://plus.google.com/106060287111641282262/posts/Hpak5R6uY47
This article suggests that Google Search Plus Your World does not improve search quality for users. When a search is performed, I can imagine that results would be skewed to Google+ content and +1s from people in your circles. Doesn't this mean that if you only follow not-so-influential people who share and +1 not so quality stuff that your new "world" results are just going to be low quality? Doesn't this mean that SEO and traditional linking methods are dying? This would mean that the bigger chains will have more advantage just like what happened after Panda. How does the small business compete with this?
Any insight would be of super appreciation.