Hi there,

Sure thing - skip down to page 8 here https://email.semrush.com/acton/attachment/13557/f-0e30/1/-/-/-/-/SEMrush_Ranking_Factors_Study_2_0.pdf

thanks

Hi Sandra,

I think I would do the same as Donald. However, keep an eye on which page ranks for the sub category keyword.

By making the sub category a H2, you are saying (as an example) "red widget" is an important keyword within the main category page "car widgets". So theoretically the main category page could start ranking for "red widget", which is not ideal as really you want the sub-category page to rank for the term "red widget" (as this page is actually about "red widgets").

If the "car widgets" page starts to rank for "red widgets" instead of your "red widgets" page, consider changing the h2 to normal text.

I hope this makes sense!

thanks

Hi seoanalytics,

In that situation I would try and share the content on social media and in slack communities as much as possible to get the word out. By doing so you increase direct traffic (an important ranking factor) and increase the chances of someone linking to the content externally.

thanks