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When looking at Google Trends and my Organic Traffic (using GA) as percentages of their total yearly values I have a correlation of .47. This correlation doesn't seem right when you consider that Google Trends (which is showing relative search traffic data) should match up pretty strongly to your Organic Traffic. Any thoughts on what might be going on? Why isn't Google Trends correlating with Organic Traffic? Shouldn't they be pulling from the same data set? Thanks, Jacob

My company is looking at consolidating 5 websites that it has running on magento, wordpress, drupal and a few other platforms on to the same domain. Currently they're all on subdomains but we'd like to consolidate the subdomains to folders for UX and SEO potential. Currently they look like this: shop.example.com blog.example.com uk.example.com us.example.com After the reverse proxy they'll look like this: example.com/uk/ example.com/us/ example.com/us/shop example.com/us/blog I'm curious to know how much link juice will be lost in this switch. I've read a lot about site migration (especially the Moz example). A lot of these guides/case studies just mention using a bunch of 301's but it seems they'd probably be using reveres proxies as well. My questions are: Is a reverse proxy equal to or worse/better than a 301? Should I combine reverse proxy with a 301 or rel canonical tag? When implementing a reverse proxy will I lose link juice = ranking? Thanks so much! Jacob

My company is looking at expanding internationally, we have sudomains in the UK and Canada currently. I'm making recommendations on improving SEO and one of the parts that I'm struggling with is the benefits of ccTLDs vs using folders. I know the basic argument about Google recognizing the ccTLDs as being geo specific so they get priority. But I'd like to know HOW much priority they get. We have unique keywords and a pretty strong domain, is having a ccTLDs so much better that'd be worth going that route rather then creating folders within our current domain? Thanks, Jacob

I have a website with over 30,000 pages. But only around 100 are getting traffic from Google/being used by the company. How safe is it for me to kill the other pages? Usually I'd do rel canonical or 301's to scrap as much link juice as I can from them, but at 30,000 we just don't have any place to 301 the pages that makes sense and rel canonical to irrelevant pages seems... wrong? So my hope was to just kill the pages, reuse their content when needed, but pretty much start fresh. Let me know your thoughts. Thanks,