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I was wondering if the H1 for this page was alright even though it is below the fold: http://www.seniorplanning.org/assisted-living-phoenix-arizona/. Any suggestions/comments would be very helpful. Thank you!

Mine hasn't been picked up by Moz but I have a bunch of high ranking links.

The budget is maxed out for this term - they just wanted us to up the bid (which we are spending .25 of the current bid).

We are number 1 btw - that is the average - they just suggested to raise the bids. I should have mentioned that.

I have played with it - I know exactly what is going on. That is not the problem. The problem is their suggestions. We spend enough to know about raising budgets. They want us to raise the budget for something specific that is already maxed out - it is set at 500/day and coming in at much less - they didn't even look at it. The problem is they want us to raise the budget as a suggestion without any looking into. This is dangerous.

They will keep doing this and eventually it will up the price for all terms (I am sure this has already).

We have a term that is performing really well and showing to the maximum amount of people on the content network - she wanted us to limit the people it shows to and up the bid.

It wasn't great advice and really wasn't applicable. Pretty weird - hopefully it's not driving up the bids which if everyone followed it the advice would.

We have a ton of clients who ask about the BBB. I initially thought it as just for the older clientele but I found myself looking at the BBB for a business I wasn't sure about. It's a last case resort type of scenario and if you are interested in making a purchase and the search engines are to no avail, it provides some alright insight. The problem with the BBB is that the people who frequent it are the customers that are upset. At least you get to see what they are upset about and make a judgement for yourself.

This is not going to be a long post but I wanted to get something out there that a lot of other business owners might not understand. I have several different PPC campaigns that my business partner and I personally run. The campaigns are all doing quite well with a high rate of return.

Never has Google contacted me (other than for surveys, which I did wind up receiving 5 blue gym bags with the Google insignia on them) and never did I think they would. The campaign they called me on wasn’t a particularly large campaign. Right now the PPC spend is around 3000/month. I understand this isn’t a little bit of money, but at the same time it’s not in the millions like most of Google’s top sites.

The thing that concerned me most was the reason for their call. A nice woman introduced herself and said that the campaigns were nicely run except for a few changes. She went on to tell me of a couple of updates in the PPC realm (this happened to me yesterday – Feb 28). She said within the past few months they were rolling out a new way to target their content network and for most people they were able to save 35% (that was a number she mentioned) with the tactics she was going to suggest. My background lies in mathematics and finance (somewhat related) and I tend to know when I am either being sold or being tricked into being sold.

Through the whole list of things she mentioned that would help as she was walking me through she mentioned that it was a good idea to up the bid on the content network. That way we would have more chances of being seen and it would help with out conversions. This by itself seems like decent advice, but our bid for the content network is not cheap. If they are calling every small – medium business and telling them to up their bids, we are going to have a dilemma on our hands. The dilemma being that the AdWords placement is going to cost a heck of a lot more. She said that even if we up our bid, we are not likely to pay the full amount. She wants us to have a repeat conversation on Monday.

One side of me was a little upset after the conversation but all they are doing is simply up-selling. They are raising the rates through what I guess are fair business practices. A lot of business owners might just take the advice of a Google representative and not think twice about it. This means we have thousands to hundreds of thousands of people at this very moment upping the bid on their content network.

If they can even get a small proportion of people to increase their bids - let's say 10% - the other 90% will start getting less shows and eventually increase their bids. Also, the people that have higher bid amounts in but aren't paying the full amount will start getting closer and closer to the amount they put in as their maximum bid.

This wouldn’t be alarming to me but this is the first and only time I have ever heard from a Google representative. I can’t say I didn’t see this coming but at the same time I was definitely taken aback. I am curious to know what the MOZ community has to say.

In two of the sites I work with out of 3, we had stable ranking when we added new pages. For whatever reason after a couple of months, they started shifting up and down. Once, we built some links to them the rankings remained.

Don't forget oDesk.com.

Are your servers based in the same country as the last?

Did you manually check the 1432 errors? It could be pages that are not indexable by Google. Take a look at the pages and see if they are part of the index in webmaster. That's not to say you shouldn't fix them but it could be why they are so different. They are two very different tools and Moz tends to be fail safe which for us is a great mechanism.