Hi, I hope you can help. And if this has been answered before, I apologise. Just spent two hours searching but couldnt find much at all.
So I have this website, and it ranks in the top 10 for around 150 keywords. Its fairly niche market for targeting the UK market, but subject is for a local area, its got a good optimised site, no link issues, works well, good UI etc.
Problem I have is this. It used to get a fair amount of organic traffic a few years ago to generate around 30 leads a day, and back then that was from just one keyword. Today, we may get one a lead a day from organic even though we rank for a lot more keywords and our exposure all round is good.
However, we also pay for adwords to make up for the lost leads, the same keywords we are ranking for organically! So we bid on adwords and get our 30 leads with the same keywords and monthly search volume as we have organically, yet we dont get any leads for those keywords organically. So Adwords produces leads, organic doesn't, but they are the same keywords and rank next to each other. How does that work?
So my question is, why do our organic keywords that rank just under the adwords that we bid for, with the same monthly searches, only give us 1 lead a day (when they used to give us 30) and adwords now give us 30 leads a day?
Thanks
James
