I hired a company to convert an old static website www.rawfoodexplained.com with about 1200 pages of content to WordPress.
Four days after launch it lost almost 90% of traffic. It was getting over 60,000 uniques while nobody touched the site for several years. It’s been 21 days since the WordPress launch. I read a lot of stuff prior to moving it (including Moz's case study) and I was expecting to lose in short term 30% of traffic max…
I don’t understand what is wrong. The internal link structure is the same, every url is 301 to the same url only without[dot]html (ie www.rawfoodexplained.com/science.html is 301′s to http://www.rawfoodexplained.com/science/ ), it’s added to Google Webmaster tool and Google indexed the new pages…
Any ideas what could be possible wrong? I do understand the website is not optimized (meta descriptions etc, but it wasn't before either) .... Do you think putting back the old site would recover the traffic? I would appreciate any thoughts
Thank you