Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Lost 86% of traffic after moving old static site to WordPress
-
I hired a company to convert an old static website www.rawfoodexplained.com with about 1200 pages of content to WordPress.
Four days after launch it lost almost 90% of traffic. It was getting over 60,000 uniques while nobody touched the site for several years. It’s been 21 days since the WordPress launch. I read a lot of stuff prior to moving it (including Moz's case study) and I was expecting to lose in short term 30% of traffic max…
I don’t understand what is wrong. The internal link structure is the same, every url is 301 to the same url only without[dot]html (ie www.rawfoodexplained.com/science.html is 301′s to http://www.rawfoodexplained.com/science/ ), it’s added to Google Webmaster tool and Google indexed the new pages…
Any ideas what could be possible wrong? I do understand the website is not optimized (meta descriptions etc, but it wasn't before either) .... Do you think putting back the old site would recover the traffic? I would appreciate any thoughts
Thank you
-
WhiteboardCreations: thanks, I may try the plugin and cancel 301s
Takeshi Young:
-
well it's over three weeks as mentioned above, the traffic dropped after 4 days
-
G Webmaster do not show any 404
-
new pages were indexed within two days
-
I use Yoast plugin and do not index tags, categories etc
-
there were no changes inside the actual pages and the traffic were through whole site, not just few high traffic pages
-
-
I would check in Moz Analytics or Google Webmaster Tools to see if there are any new 404 errors to ensure that the 301 redirects were put into place properly. It could be possible that not everything was redirected properly.
I would also look at the indexation numbers in GWT as well as run a site: search in Google, to see if any new pages have been indexed. Wordpress tends to create a lot of duplicate content pages such as category archives, tag archives, date based archives, author pages, etc. so make sure those aren't being indexed. Use a All-In-One SEO or Yoast plugins to clear those up.
Finally, go into Google Analytics and look at the landing pages that were driving the most traffic before, and compare it to after the change. You may be able to isolate a few high traffic pages that are responsible for the traffic drop.
If none of those things turns up a problem, don't panic. 4 days is not a long time and an 80% drop is not unheard of. It can take some time for Google to digest all the changes, depending on the size and authority of your site. Make sure to submit your site to be indexed in GWT under Crawl -> Fetch as Google. You can also speed up Google's crawl by building more links to your site. Twitter, Pinterest, and Google+ are all easy ways to get pages crawled and indexed, as well as getting links from high authority sites.
-
Jakub,
It seems you/your developer have done all the right steps in a migration from HTML to WP, so it's a bit odd you took that hard of a hit in the SERPs. One trick a peer taught one of our developers was to consider this plugin http://wordpress.org/plugins/wp-page-extension/. It can allow you to create custom URL extensions, which may help keeping it on WP but giving you the .html like you had before with 301. Just an idea to consider. Hope this helps!
Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to enable lost trailing slash redirection in WordPress with Yoast plugin
Hi, We have lost the non-slash to slash URL redirection in our WP site. We are using Yoast SEO. All the settings are normal and we have enabled the related code in .htaccess too. Still we couldn't able to find why we lost. Please help. Thanks
Intermediate & Advanced SEO | | vtmoz0 -
Does changing template for a wordpress site affect SEO
Hi I work for an Inventory Management Software company and we already have a WordPress site but I am currently working on re-designing of our WordPress site and in this process, we are looking for moving to a new template. I want to know what will be the impact on SEO performance while taking a shift to a new template.
Intermediate & Advanced SEO | | Cin7_Marketing0 -
Moving html site to wordpress and 301 redirect from index.htm to index.php or just www.example.com
I found page duplicate content when using Moz crawl tool, see below. http://www.example.com
Intermediate & Advanced SEO | | gozmoz
Page Authority 40
Linking Root Domains 31
External Link Count 138
Internal Link Count 18
Status Code 200
1 duplicate http://www.example.com/index.htm
Page Authority 19
Linking Root Domains 1
External Link Count 0
Internal Link Count 15
Status Code 200
1 duplicate I have recently transfered my old html site to wordpress.
To keep the urls the same I am using a plugin which appends .htm at the end of each page. My old site home page was index.htm. I have created index.htm in wordpress as well but now there is a conflict of duplicate content. I am using latest post as my home page which is index.php Question 1.
Should I also use redirect 301 im htaccess file to transfer index.htm page authority (19) to www.example.com If yes, do I use
Redirect 301 /index.htm http://www.example.com/index.php
or
Redirect 301 /index.htm http://www.example.com Question 2
Should I change my "Home" menu link to http://www.example.com instead of http://www.example.com/index.htm that would fix the duplicate content, as indx.htm does not exist anymore. Is there a better option? Thanks0 -
My direct traffic went up and my organic traffic went down. Help!
So on Oct. 21, our direct traffic increased 3x and our organic traffic decreased 3x. And it has been that way ever since. Almost like they flip flopped. Additionally, that was the same day I started retargeting to our site. I have tagged all the links from the ads and they're being counted as google paid clicks in GA. And our accounts are linked. I am just dumbfounded as to how this could happen.
Intermediate & Advanced SEO | | Eric_OWPP1 -
Does Google hate wordpress?
I have my categories pages set to noindex, follow. I deactivated the author and date based archives, and all the /page/2 /page/3 are noindex. Is this the right approach? I had thought about adding some text to the topic of each category page and then changing them to index. I'm using showing recent post excerpts on the homepage. Another other suggestions? I think two of my sites are in panda for no good reason. It seems like non-wordpress blogs in my industry do better than comparable wordpress sites.
Intermediate & Advanced SEO | | KateV0 -
Why does a site have no domain authority?
A website was built and launched eight months ago, and their domain authority is 1. When a site has been live for a while and has such a low DA, what's causing it?
Intermediate & Advanced SEO | | optimalwebinc0 -
Splitting a Site into Two Sites for SEO Purposes
I have a client that owns a business that really could be easily divided into two separate business in terms of SEO. Right now his web site covers both divisions of his business. He gets about 5500 visitors a month. The majority go to one part of his business and around 600 each month go to the other. So about 11% I'm considering breaking off this 11% and putting it on an entirely different domain name. I think I could rank better for this 11%. The site would only be SEO'd for this particular division of the company. The keywords would not be in competition with each other. I would of course link the two web sites and watch that I don't run into any duplicate content issues. I worry about placing the redirects from the pages that I remove to the new pages. I know Google is not a fan of redirects. Then I also worry about the eventual drop in traffic to the main site now. How big of a factor is traffic in rankings? Other challenges include that the business services 4 major metropolitan areas. Would you do this? Have you done this? How did it work? Any suggestions?
Intermediate & Advanced SEO | | MSWD0 -
Is it possible to Spoof Analytics to give false Unique Visitor Data for Site A to Site B
Hi, We are working as a middle man between our client (website A) and another website (website B) where, website B is going to host a section around websites A products etc. The deal is that Website A (our client) will pay Website B based on the number of unique visitors they send them. As the middle man we are in charge of monitoring the number of Unique visitors sent though and are going to do this by monitoring Website A's analytics account and checking the number of Unique visitors sent. The deal is worth quite a lot of money, and as the middle man we are responsible for making sure that no funny business goes on (IE false visitors etc). So to make sure we have things covered - What I would like to know is 1/. Is it actually possible to fool analytics into reporting falsely high unique visitors from Webpage A to Site B (And if so how could they do it). 2/. What could we do to spot any potential abuse (IE is there an easy way to spot that these are spoofed visitors). Many thanks in advance
Intermediate & Advanced SEO | | James770