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JanetJ

I have a client in a niche building industry that provides 4 different services to them. She has provided me with a list of 131 past clients of hers that she wants hyperlinked on her site to theirs. The logic is that a lot of these clients are heavy hitters and quite impressive to their peers so the links will be reinforcing my client's value.

Is there a best practice for determining whether the link should be follow/no follow? Should I be checking the client's site's spam score, page rank, anything else? Some of these 131 links will be duplicated due to the client performing more than one service for them.

JanetJ

You come through again, Laura! I really appreciate the links and guidance you have provided. Now, to explain this to my client -- wish me luck.

JanetJ

Thank you so much for your clear answer and links to further information, Laura. Our initial concern, (years ago when her profiles were claimed in Skokie), was personal security. My single, female client did not want her home address published on the Internet.

Now, it appears one of our problems is solved -- where to purchase mail service. I will suggest she simply cancel her PO box street address and change that address to her home address for important items. (She receives mostly junk mail at the Skokie address anyway.)

Another question - since her purchased Skokie address is listed as her business address, I'm guessing now I will need to change her address on all the local profiles and citations rather than create a second location, (I will definitely hide her address on all listings possible).

How do you think I should handle those listings where hiding the address is not possible?

JanetJ

I work with an interior design whom I've persuaded to purchase a virtual street address in the town she wanted to work in years ago. She has a Skokie, IL business address that has been claimed and confirmed across the internet. Now, she is growing and wants her new website to not only be optimized for the more affluent areas of Chicago but she also would like to gain Global notice, (I'd settle for National). My problems:

She doesn't want to purchase a street address in Chicago because it is a pain to go get her mail.
What do I do about all her directory listings and review sites that have her located in Skokie if I can persuade her to get a Chicago address?
Do I leave the Skokie address and add more content targeting keyword phrases with Chicago?
What should be my initial focus here? I feel it is a smaller target and less competition to go after Chicago but she wants to start spreading her wings and work all over the world.

Help!!

JanetJ

Yup, Linda - I just checked it and as suspected, it is decreasing.

JanetJ

I agree with you 100%, Miriam, but the client is disagreeing with me. Ugh!!

JanetJ

Thanks Linda - I did try the Keyword Planner before I posted here but it only showed information through October. I'd like to see November. Do you have any idea how often Google updates that information?

JanetJ

I'm managing a project for a local fence contractor in Wisconsin. During Fall, his site was getting a fair amount of traffic. (We only track traffic from the State of Wisconsin and exclude office IPs.) For November, traffic tanked and keywords fell. Is there a way to check the search volume by month to see if the recent extreme cold and early snow are the culprit, (people not searching for fences), or should I be looking elsewhere for a problem?

I know I have to get more pages optimized for ideal keywords but time is extremely tight on this project. (But, that's another problem and story all of itself!)

Thanks!

JanetJ

Awesome catch, Chris!! I will look into this issue. Had no idea it was there!

JanetJ

I took a website that never had any keyword research performed, meta data filled in or anything strategic regarding getting ranked on the search engines. We rebuilt the website from an old Dreamweaver install using Wordpress, did keyword research, optimized one page per keyword term, filled in all the appropriate meta data and alt tags. The site has dropped in rankings and I've been working for the past 3 months to attempt to raise it up. Can you see what I am doing wrong? (This is the client site: http://www.atozqualityfencing.com).

JanetJ

I'm working with a client that is searching Google numerous times per day for various phrases that his site may rank for. A lot of these he uses the same search phrase multiple times/day to see if there is any change. Unfortunately, these are not the phrases I have optimized his site for. Moz is now displaying some of these search phrases along with associated pages and grading them as F - because they are not optimized for these phrases.

Is it possible that my client caused this by doing the searches?
If I already have particular pages grading an A for the targeted term chosen, should I attempt to add elements to move the F to a better position for the new keyword phrase being suggested? (I always thought you should target one page/phrase.

Thanks!!

JanetJ

Wondering if anyone else out there has some insight as to whether the information in my previous post seems to be correct.

JanetJ

Oye, Jeff - this is a little bit over my head so bear with me as I work it through.

I went to redbot.org and entered the url of where the main website is actually living (http://www.atozqualityfencing.com/newsite). I received this information:

HTTP/1.1 301 Moved Permanently
    Date: Sun, 24 Aug 2014 14:56:10 GMT
    Server: Apache
    Location: [http://www.atozqualityfencing.com/newsite/](https://redbot.org/?uri=http://www.atozqualityfencing.com/newsite/&req_hdr=Referer%3Ahttp://www.atozqualityfencing.com/newsite)
    Cache-Control: max-age=3600
    Expires: Sun, 24 Aug 2014 15:56:10 GMT
    Content-Length: 326
    Keep-Alive: timeout=5, max=100
    Connection: Keep-Alive
    Content-Type: text/html; charset=iso-8859-1

When I clicked on the url listed under Location above, I receive the following information:

HTTP/1.1 404 Not Found
Date: Sun, 24 Aug 2014 14:59:59 GMT
Server: Apache
X-Pingback: http://www.atozqualityfencing.com/newsite/xmlrpc.php
Expires: Wed, 11 Jan 1984 05:00:00 GMT
Cache-Control: no-cache, must-revalidate, max-age=0
Pragma: no-cache
Vary: Accept-Encoding,User-Agent
Keep-Alive: timeout=5, max=100
Connection: Keep-Alive
Transfer-Encoding: chunked
Content-Type: text/html; charset=UTF-8

  This has me confused and I wondering if the method used for making the revised website is either not good or is missing something. Here are the articles that were followed for "moving" the newsite redesign to the live url.
```

[http://codex.wordpress.org/Giving_WordPress_Its_Own_Directory](http://codex.wordpress.org/Giving_WordPress_Its_Own_Directory)

[http://codex.wordpress.org/Moving_WordPress#When_Your_Domain_Name_or_URLs_Change](http://codex.wordpress.org/Moving_WordPress#When_Your_Domain_Name_or_URLs_Change)

```
Can you provide any further assistance?

Thanks,
Janet

```

JanetJ

I am using the WordPress SEO plugin by Yoast to generate a sitemap on http://www.atozqualityfencing.com. Last month, I had an associate create redirects for over 200 404 errors. She did this via the .htaccess file. Today, there are the same amount of 404s along with a number of 503 errors. This new Wordpress website was constructed on a subdirectory and made live by simply entering some code into the .htaccess file in order to direct browsers to the content we wanted live. In other words, the content actually resides in a subdirectory titled "newsite" but is shown live on the main url.

Can you tell me why we are having these 404 & 503 errors? I have no idea where to begin looking.

JanetJ

Thanks for the answer David. I just wanted to make sure that the issue wasn't caused by either a glitch in your system or operator error on my part.

JanetJ

I've been attempting to get a client's local listings all cleaned up using Moz Local. When I first did a scan, the Yelp listing was there but with an incorrect address. I uploaded all the data via CVS file successfully about a month ago. I logged into the claimed Yelp profile as the owner and made my adjustments. Now, the Moz Local tool says there is no Yelp listing and it's also reporting that there is no G+ page.

Can anyone explain?

Thanks!

JanetJ

Thanks again for the awesome help. I really appreciate your time and effort!!

JanetJ

Thank you for your insight Lesley! If we do as you suggest, will that be the end of the issue or could it snowball? Wouldn't you think that if there were changes to the site after Google indexed it the next crawl by Google would correct it? Is there a way to get Google to crawl it immediately? Probably not, huh? lol

JanetJ

Thanks for your reply, Lesley. I am checking with the developer as to which exact steps she took to make the site live from a subdirectory. Some of the 404 pages include:

There are a total of 210 of them.

What other information can I provide to help get this figured out?

JanetJ

We've recreated a client site in a subdirectory (mysite.com/newsite) of his domain and when it was ready to go live, added code to the htaccess file in order to display the revamped website on the main url. These are the directions that were followed to do this: http://codex.wordpress.org/Giving_WordPress_Its_Own_Directory and http://codex.wordpress.org/Moving_WordPress#When_Your_Domain_Name_or_URLs_Change. This has worked perfectly except that we are now receiving a lot of 404 errors am I'm wondering if this isn't the root of our evil.

This is a WordPress self-hosted website and we are actively using the WordPress SEO plugin that creates multiple folders with only 50 links in each. The sitemap_index.xml file tests well in Google Analytics but is pulling a number of links from the subdirectory folder.

I'm wondering if it really is the manner in which we made the site live that is our issue or if there is another problem that I cannot see yet. What is the best way to attack this issue? Any clues?

The site in question is www.atozqualityfencing.com

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JanetJ

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