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I have a client in a niche building industry that provides 4 different services to them. She has provided me with a list of 131 past clients of hers that she wants hyperlinked on her site to theirs. The logic is that a lot of these clients are heavy hitters and quite impressive to their peers so the links will be reinforcing my client's value. Is there a best practice for determining whether the link should be follow/no follow? Should I be checking the client's site's spam score, page rank, anything else? Some of these 131 links will be duplicated due to the client performing more than one service for them.

I work with an interior design whom I've persuaded to purchase a virtual street address in the town she wanted to work in years ago. She has a Skokie, IL business address that has been claimed and confirmed across the internet. Now, she is growing and wants her new website to not only be optimized for the more affluent areas of Chicago but she also would like to gain Global notice, (I'd settle for National).  My problems: She doesn't want to purchase a street address in Chicago because it is a pain to go get her mail. What do I do about all her directory listings and review sites that have her located in Skokie if I can persuade her to get a Chicago address? Do I leave the Skokie address and add more content targeting keyword phrases with Chicago? What should be my initial focus here? I feel it is a smaller target and less competition to go after Chicago but she wants to start spreading her wings and work all over the world. Help!!

I'm managing a project for a local fence contractor in Wisconsin. During Fall, his site was getting a fair amount of traffic. (We only track traffic from the State of Wisconsin and exclude office IPs.) For November, traffic tanked and keywords fell. Is there a way to check the search volume by month to see if the recent extreme cold and early snow are the culprit, (people not searching for fences), or should I be looking elsewhere for a problem? I know I have to get more pages optimized for ideal keywords but time is extremely tight on this project. (But, that's another problem and story all of itself!) Thanks!

I took a website that never had any keyword research performed, meta data filled in or anything strategic regarding getting ranked on the search engines. We rebuilt the website from an old Dreamweaver install using Wordpress, did keyword research, optimized one page per keyword term, filled in all the appropriate meta data and alt tags. The site has dropped in rankings and I've been working for the past 3 months to attempt to raise it up. Can you see what I am doing wrong? (This is the client site: http://www.atozqualityfencing.com).

I'm working with a client that is searching Google numerous times per day for various phrases that his site may rank for. A lot of these he uses the same search phrase multiple times/day to see if there is any change. Unfortunately, these are not the phrases I have optimized his site for. Moz is now displaying some of these search phrases along with associated pages and grading them as F - because they are not optimized for these phrases. Is it possible that my client caused this by doing the searches? If I already have particular pages grading an A for the targeted term chosen, should I attempt to add elements to move the F to a better position for the new keyword phrase being suggested? (I always thought you should target one page/phrase. Thanks!!

I am using the WordPress SEO plugin by Yoast to generate a sitemap on http://www.atozqualityfencing.com. Last month, I had an associate create redirects for over 200 404 errors. She did this via the .htaccess file. Today, there are the same amount of 404s along with a number of 503 errors. This new Wordpress website was constructed on a subdirectory and made live by simply entering some code into the .htaccess file in order to direct browsers to the content we wanted live. In other words, the content actually resides in a subdirectory titled "newsite" but is shown live on the main url. Can you tell me why we are having these 404 & 503 errors? I have no idea where to begin looking.

I've been attempting to get a client's local listings all cleaned up using Moz Local. When I first did a scan, the Yelp listing was there but with an incorrect address. I uploaded all the data via CVS file successfully about a month ago. I logged into the claimed Yelp profile as the owner and made my adjustments. Now, the Moz Local tool says there is no Yelp listing and it's also reporting that there is no G+ page. Can anyone explain? Thanks!

We've recreated a client site in a subdirectory (mysite.com/newsite) of his domain and when it was ready to go live, added code to the htaccess file in order to display the revamped website on the main url. These are the directions that were followed to do this: http://codex.wordpress.org/Giving_WordPress_Its_Own_Directory and http://codex.wordpress.org/Moving_WordPress#When_Your_Domain_Name_or_URLs_Change. This has worked perfectly except that we are now receiving a lot of 404 errors am I'm wondering if this isn't the root of our evil. This is a WordPress self-hosted website and we are actively using the WordPress SEO plugin that creates multiple folders with only 50 links in each. The sitemap_index.xml file tests well in Google Analytics but is pulling a number of links from the subdirectory folder. I'm wondering if it really is the manner in which we made the site live that is our issue or if there is another problem that I cannot see yet. What is the best way to attack this issue? Any clues? The site in question is www.atozqualityfencing.com https://wordpress.org/plugins/wordpress-seo/