Thank you for the help and advice- I really appreciate it. I still can't seem to decide the best course of action for the titles/headers.

A little background incase you can help/advise:

We sell 5 types of widgets. And each of these 5 headings have 50 or so products each. At the moment the title is Brand Name | Product name and the header is just Brand| Motto for all. The problem is making each of the 50 or so titles different as they all fit in one broad category and it is hard to define them further e.g. setting one widget as 'space saving widget' but the problem is about 10/50 products fit that description so I don't want customer thinking that particular one is the only space saving one we have (I hope you guys understand what I mean here)

In this scenario would it be advisable just to stick with product names?

Firstly I would like to comment on how helpful this site is. I haven't posted much before but have been reading tonnes of answers for many months now and have been finding it really useful.

I used the SEOmoz scanner and the main problem highlighted was duplicate content so I started to add 'customer product reviews' I had received and unique 'further information' to each page (hopefully this was the right thing to do to solve duplicate content! : ) )

Then I looked at heading and title tags. Currently I set title tags for each product page to be "Brand Name- Product Name" but after doing some research we are thinking of putting Keyword Description of Product | Product Name | Brand Name (around 60 characters long).

So is this the advised thing to do and create unique titles that are relevant to each specific product page for over 200 pages we have?

In addition, any advice on setting optimum

tags would be great. We keep reading varying tips online. I gather ideally h1 needs to be a shorter keyword rich version of the title tag?

Many Thanks