Ryan,
Thanks for all the great info. Let me ask you this. Regarding the title, do you think it is better for local terms to be used? IE, using the example above, if have a site that manages rental properties in Orlando, do I want to still use "rental properties" as my main keyword and build content that uses Orlando, Orange County, etc. around that or would including the city or surrounding cities in the title be advantageous for a local business?
